Senior Manager, Web & AI-Driven Digital Experience

Charles Schwab; Westlake (TX); On-site; USD 120,000 - 230,000; Full time

Benefits offered by this job

401(k) with company match

Sabbatical every 5 years

Paid parental leave

Tuition reimbursement

Health, dental, and vision insurance

Job summary

Charles Schwab is seeking a senior digital marketing leader to advance Advisor Services' SEO and AI visibility, shaping strategy, governance, and measurement across digital channels. The role drives optimization programs, tests, and content decisions, partnering with content strategists, designers, and analytics teams to improve engagement and conversion.

The position requires 5+ years of experience in digital marketing, SEO, AI visibility, and cross-functional leadership, with a focus on

Qualifications

• Experience supporting and optimizing large public-facing brand websites.
• Familiarity with taxonomy, information architecture, and website governance.
• Strong knowledge of SEO and AI visibility (AEO) concepts.
• Experience partnering with design, content, analytics, and technology teams to improve digital experiences.
• Ability to lead multiple priorities in a matrixed organization.

Responsibilities

• Lead SEO & AI visibility execution aligned with enterprise frameworks.
• Drive sitewide optimization roadmap and experimentation program.
• Build a test-and-learn culture (A/B/multivariate testing, usability studies).
• Define success metrics for SEO, AI visibility, and optimization efforts.
• Collaborate across public and post-login experiences to ensure consistency.
• Manage agency/vendor relationships and outcomes.
• Partner with enterprise SEO/AEO stakeholders to align with Schwab initiatives.

Skills

SEO programs

AI visibility (AEO)

Digital marketing

Optimization/experimentation

Web analytics

Conversion optimization

SEO tools

Analytics platforms

Experimentation platforms

Agency/vendor management

Cross-functional collaboration

Prioritization and leadership

Content experience

Communication skills

Office tools (PowerPoint, Excel)

Tools

Adobe Analytics

SEMrush

Profound

Optimizely

Job description

Charles Schwab is seeking a senior digital marketing leader to advance Advisor Services' SEO and AI visibility, shaping strategy, governance, and measurement across digital channels. The role drives optimization programs, tests, and content decisions, partnering with content strategists, designers, and analytics teams to improve engagement and conversion.

The position requires 5+ years of experience in digital marketing, SEO, AI visibility, and cross-functional leadership, with a focus on