Head of Subscriptions Growth & Retention

Bloomberg L.P.; New York, Northern (NY, KY); Hybrid; USD 155,000 - 210,000; Full time

Job summary

Bloomberg L.P. is seeking a Director of Retention Marketing in New York to lead global subscriptions marketing across B2C and B2B2C channels.

You will own onboarding, engagement, upsell and retention strategies while guiding a high-performing team to maximize revenue and retention. You will collaborate with Marketing, Product and Editorial to implement innovative campaigns and measure impact with clear KPIs, reporting into the Head of Subscriptions Marketing & CRM.

Qualifications

• 8+ years of integrated marketing experience, subscriptions and/or news preferred.
• 2+ years of people management experience with direct/indirect reports.
• Strong analytical and data-driven decision making.
• Experience with omni-channel platforms and customer data tools.

Responsibilities

• Drive roadmap, strategy and execution for onboarding, engagement, upsell and retention of subscribers.
• Coach and develop a high-performing marketing team to execute campaigns.
• Launch subscriber acquisition/retention programs, perks, loyalty and partnerships.
• Stay abreast of trends; partner with Marketing, Product and Editorial.
• Lead cross-channel GTM campaigns for new products/features; define KPIs.

Skills

Leadership

Analytical thinking

Strategic thinking

Omni-channel marketing

Tools

Braze

Iterable

Salesforce

ActionIQ

Amplitude

Looker

Tableau

AppsFlyer

Job description

Bloomberg L.P. is seeking a Director of Retention Marketing in New York to lead global subscriptions marketing across B2C and B2B2C channels.

You will own onboarding, engagement, upsell and retention strategies while guiding a high-performing team to maximize revenue and retention. You will collaborate with Marketing, Product and Editorial to implement innovative campaigns and measure impact with clear KPIs, reporting into the Head of Subscriptions Marketing & CRM.