Senior Manager, Subscriber Marketing

Bloomberg; New York (NY); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Comprehensive benefits program

401(k) + match

Bonus opportunity

Job summary

Bloomberg is seeking a strategic Marketing Senior Manager for Subscriber Marketing in New York. You’ll own campaigns from idea to execution, improving onboarding, loyalty, education, and advocacy to grow lifetime value and subscriber retention.

You’ll lead cross-functional projects with product, creative, analytics, editorial, and lifecycle/CRM to deliver customer-centric experiences and measurable business impact.

Qualifications

• 8+ years of experience in consumer marketing, ideally with subscription/recurring revenue exposure.
• Broad integrated marketing background across multiple channels.
• Strong campaign planning and project management from concept to execution.
• Excellent collaboration skills for cross-functional work.
• Strong writing and creative instincts for headlines and UX improvements.
• Familiarity with performance metrics and marketing tools like GA, Tableau, Braze.
• Test-and-learn mindset to iterate and scale what works.

Responsibilities

• Plan, execute, and optimize subscriber-facing marketing campaigns across email, site, social, and partner channels.
• Position new tiers or features to the right audience with Product Marketing and Brand teams.
• Coordinate with Lifecycle, Editorial, Analytics, and Product to ensure insight-driven campaigns.
• Develop creative briefs and collaborate with internal or external creative resources.
• Track campaign performance and use data to improve messaging, offers, and tactics.
• Stay current on trends in subscriber marketing and bring fresh ideas to the team.

Skills

Consumer marketing

Campaign planning

Cross-functional collaboration

Creative writing

Data-driven decisions

Analytics tools

Tools

Google Analytics

Tableau

Braze

Job description

We’re looking for a strategic, resourceful, and customer-obsessed Marketing Senior Manager to join our Subscriber Marketing team. This team is responsible for the full subscriber experience–from the first touchpoint through renewal and beyond–and plays a key role in deepening customer relationships, increasing lifetime value, and driving subscriber loyalty.

This role is ideal for a marketer who thrives in ambiguity and can own campaigns from idea to execution to drive meaningful business outcomes. Here, you’ll contribute to high-impact initiatives that shape how we engage our subscriber base, including optimizing the early customer journey, scaling referral, save, and winback programs, and testing new ways to help subscribers get the most from Bloomberg.

As the Senior Manager, Subscriber Marketing, you’ll be a critical contributor in shaping how we engage, retain, and grow our subscriber base. You’ll lead cross-functional projects focused on subscriber onboarding, loyalty, education, and advocacy. You’ll partner closely with teams across product, creative, analytics, editorial, and lifecycle/CRM to deliver thoughtful subscriber experiences that deepen relationships and drive long-term value.

This is an exciting opportunity for an ambitious marketer, ready to stretch their skills, flex strategic thinking, and bring creative, data-informed ideas to life.

What you’ll do:

• Plan, execute, and optimize subscriber-facing marketing campaigns across email, site, social, and partner channels
• Work with Product Marketing and Brand teams to position new tiers or features to the right audience segments
• Collaborate cross-functionally with Lifecycle, Editorial, Analytics, and Product teams to ensure campaigns are coordinated and insight-driven
• Develop creative briefs and partner with internal or external creative resources to bring concepts to life
• Track and report on campaign performance, using data to continuously improve messaging, offers, and tactics
• Stay current on trends in subscriber marketing and bring fresh ideas to the team

You Should Have:

• 8+ years of experience in consumer marketing, ideally with exposure to subscription, membership, or recurring revenue models
• A broad integrated marketing background, with expertise/knowledge of multiple channels
• A strong foundation in campaign planning and project management, from concept to execution
• Excellent collaboration skills and experience working cross-functionally
• Strong writing and creative instincts—you can spot a compelling headline, a friction point, or a UX improvement
• Familiarity with performance metrics and marketing tools like Google Analytics, Tableau, Braze, or similar platforms
• A test-and-learn mindset with an eagerness to experiment, iterate, and scale what works

We'd love to see:

• Experience working in publishing, media or digital content
• Prior involvement in lifecycle or CRM campaigns (email, push, in-app, etc.)
• Understanding of audience segmentation, customer journeys, or personalization strategies

Salary Range = 140,000-160,000 USD Annual+ Benefits + Bonus

The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.

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