Director, Retention Marketing

Bloomberg; New York (NY); On-site; USD 155,000 - 210,000; Full time

Job summary

Bloomberg is seeking a highly motivated marketing leader for our Consumer Marketing team. You will head global subscriptions marketing initiatives across channels to engage and retain subscribers in B2C and B2B2C models, partnering with Marketing, Product and Editorial to drive revenue and retention.

You will manage a high-performing team, develop strategic programs, and stay ahead of digital trends to deliver customer-first experiences across onboarding, engagement, upsell and retention.

Qualifications

• 8+ years of integrated marketing experience, subscriptions and/or news preferred.
• 2+ years of people management experience with direct and indirect reports.
• Ability to work at both strategic and tactical levels.
• Strong leadership in a player/coach model.

Responsibilities

• Drive the roadmap, strategy and execution of onboarding, engagement, upsell and retention of subscribers.
• Coach and develop a high-performing marketing team to execute winning campaigns.
• Introduce new subscriber acquisition, retention programs, perks, loyalty and partnerships.
• Partner with Marketing, Product and Editorial to bring impactful subscription ideas to life.
• Execute cross-channel go-to-market campaigns for new products and features.
• Define goals and KPIs to demonstrate impact on the subscriptions business.
• Develop regular reporting and contribute to business reviews and annual plans.

Skills

Integrated marketing

People management

Omni-channel platforms

Data analytics

Customer insights

Tools

Braze

Iterable

Salesforce

ActionIQ

Amplitude

Looker

Tableau

Appsflyer

Job description

We’re seeking a highly-motivated marketing leader to join our Consumer Marketing team, reporting to our Head of Subscriptions Marketing & CRM. In this role, you’ll lead global subscriptions marketing initiatives across channels to engage and retain our growing audience of paid subscribers in our B2C and B2B2C models. You’ll work with partners across the company to design innovative marketing strategies, and you’ll lead a high-functioning team to execute, intimately understanding our customers and how best to serve them to yield maximum revenue and retention.

The right person for this role will be an experienced retention marketing expert. You’ve had experience in subscriptions businesses and have a personal interest in news and current events. You’re flexible, comfortable working in a fast-paced environment, and skilled at balancing multiple priorities. You are a creative, innovative problem solver who always puts the customer first. You’re always on top of the latest digital trends and bring new ideas to the table.

We’ll trust you to:

• Drive the roadmap, strategy and execution of how we onboard, engage, upsell and retain subscribers
• Coach and develop a high-performing team of marketers to bring winning campaigns to life
• Introduce new subscriber acquisition and retention programs, including new subscriber benefits and perks, loyalty and referral programs, and external partnerships
• Stay at the forefront of emerging trends, channels and solutions that can enhance our subscription experience for customers; partner with colleagues in Marketing, Product and Editorial to bring impactful ideas to life
• Execute cross-channel go-to-market campaigns to support new products and features for subscribers
• Define goals and KPIs to demonstrate impact to the subscriptions business
• Develop regular reporting and play a key role in business reviews (QBRs/MBRs), annual plans and budgeting
• Adapt, learn quickly and be inventive

You’ll need to have:

• 8+ years of integrated marketing experience , subscriptions and/or news experience preferred
• 2+ years of people management experience with both direct and indirect reports
• Ability to work at both a strategic and tactical level
• Passion for working in player/coach leadership model
• Hands-on experience and knowledge of omni-channel communication platforms and customer data & analytics platforms such as Braze, Iterable, Salesforce, ActionIQ, Amplitude, Looker, Tableau, Appsflyer
• Solid analytical and quantitative skills with a demonstrated ability to make data-driven decisions
• Tight-knit collaboration skills and ability to manage multiple projects at once in a fast-paced environment.
• Strong customer focus and naturally strong marketing instincts
• Stay on-top of industry trends and best practices, ensuring the team is focused on the right opportunities.

Salary Range = 155,000-210,000 USD Annual+ Benefits + Bonus

The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.

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