Director of Subscriptions Growth & Retention

Bloomberg; New York (NY); On-site; USD 155,000 - 210,000; Full time

Job summary

Bloomberg is seeking a highly motivated marketing leader for our Consumer Marketing team. You will head global subscriptions marketing initiatives across channels to engage and retain subscribers in B2C and B2B2C models, partnering with Marketing, Product and Editorial to drive revenue and retention.

You will manage a high-performing team, develop strategic programs, and stay ahead of digital trends to deliver customer-first experiences across onboarding, engagement, upsell and retention.

Qualifications

• 8+ years of integrated marketing experience, subscriptions and/or news preferred.
• 2+ years of people management experience with direct and indirect reports.
• Ability to work at both strategic and tactical levels.
• Strong leadership in a player/coach model.

Responsibilities

• Drive the roadmap, strategy and execution of onboarding, engagement, upsell and retention of subscribers.
• Coach and develop a high-performing marketing team to execute winning campaigns.
• Introduce new subscriber acquisition, retention programs, perks, loyalty and partnerships.
• Partner with Marketing, Product and Editorial to bring impactful subscription ideas to life.
• Execute cross-channel go-to-market campaigns for new products and features.
• Define goals and KPIs to demonstrate impact on the subscriptions business.
• Develop regular reporting and contribute to business reviews and annual plans.

Skills

Integrated marketing

People management

Omni-channel platforms

Data analytics

Customer insights

Tools

Braze

Iterable

Salesforce

ActionIQ

Amplitude

Looker

Tableau

Appsflyer

Job description

Bloomberg is seeking a highly motivated marketing leader for our Consumer Marketing team. You will head global subscriptions marketing initiatives across channels to engage and retain subscribers in B2C and B2B2C models, partnering with Marketing, Product and Editorial to drive revenue and retention.

You will manage a high-performing team, develop strategic programs, and stay ahead of digital trends to deliver customer-first experiences across onboarding, engagement, upsell and retention.