Senior Manager, Shopper & Retail Marketing

The J.M. Smucker Company; Orrville (OH); Híbrido; USD 105.000 - 145.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Employee discounts

Descripción de la vacante

The J.M. Smucker Co. in Orrville, OH, seeks a Manager of Customer Marketing to lead shopper- and retailer-focused marketing strategy and activation for regional grocery and Away From Home channels.

You will align brand and Sales priorities into programs that win with shoppers and retailers, working hybrid with onsite requirements. The role partners with Sales, Brand, and retail media teams, shaping annual plans, go-to-market activations, and ROI-driven initiatives across in-store, digital, and

Formación

• Bachelor's degree required.
• 5+ years in shopper, customer, omnichannel, or retail/eCommerce marketing.
• Experience working with Sales, Brand, and agency partners.
• Proven ability to translate retailer objectives into campaigns.
• Strong strategic thinking and communication skills.
• Financial acumen with budget stewardship.

Responsabilidades

• Lead retail media strategy, planning, and execution.
• Own annual planning and measurement for enterprise Sales-funded marketing.
• Collaborate cross-functionally to translate shopper insights into campaigns.
• Develop line reviews and executive customer presentations.
• Manage budgets and invoicing with internal teams.

Conocimientos

Shopper marketing

Customer marketing

Omnichannel marketing

Retail marketing

eCommerce marketing

Cross-functional collaboration

Budget management

Strategic thinking

Communication

Educación

Bachelor's degree

Descripción del empleo

The J.M. Smucker Co. in Orrville, OH, seeks a Manager of Customer Marketing to lead shopper- and retailer-focused marketing strategy and activation for regional grocery and Away From Home channels.

You will align brand and Sales priorities into programs that win with shoppers and retailers, working hybrid with onsite requirements. The role partners with Sales, Brand, and retail media teams, shaping annual plans, go-to-market activations, and ROI-driven initiatives across in-store, digital, and