Manager, Customer Marketing

Smucker Retail Foods, Inc.; Orrville (OH); Hybrid; USD 105,000 - 145,000; Full time

Benefits offered by this job

Hybrid work model

Employee discounts

Job summary

The J.M. Smucker Co. in Orrville, OH, seeks a Manager of Customer Marketing to lead shopper- and retailer-focused marketing strategy and activation for regional grocery and Away From Home channels.

You will align brand and Sales priorities into programs that win with shoppers and retailers, working hybrid with onsite requirements. The role partners with Sales, Brand, and retail media teams, shaping annual plans, go-to-market activations, and ROI-driven initiatives across in-store, digital, and

Qualifications

• Bachelor's degree required.
• 5+ years in shopper, customer, omnichannel, or retail/eCommerce marketing.
• Experience working with Sales, Brand, and agency partners.
• Proven ability to translate retailer objectives into campaigns.
• Strong strategic thinking and communication skills.
• Financial acumen with budget stewardship.

Responsibilities

• Lead retail media strategy, planning, and execution.
• Own annual planning and measurement for enterprise Sales-funded marketing.
• Collaborate cross-functionally to translate shopper insights into campaigns.
• Develop line reviews and executive customer presentations.
• Manage budgets and invoicing with internal teams.

Skills

Shopper marketing

Customer marketing

Omnichannel marketing

Retail marketing

eCommerce marketing

Cross-functional collaboration

Budget management

Strategic thinking

Communication

Education

Bachelor's degree

Job description

Your Opportunity as a Manager of Customer Marketing As Manager, Customer Marketing, you will lead customer-first marketing strategy and activation for select regional grocery and Away From Home businesses, translating brand and Sales priorities into marketing programs that win with our retail customers and shoppers.

In close partnership with Sales, Brand, and retail media partners, you will shape annual planning, customer-facing activation, and go-to-market execution that deliver growth and return on investment.

This leader will serve as a trusted adviser to internal and external stakeholders, bring forward and execute data-driven recommendations, and elevate how The J.M. Smucker Co. shows up across in-store, digital, and retail media environments.

Location: Orrville, Corporate Offices

Work Arrangements: Hybrid - onsite a minimum of 9 days a month during core weeks as determined by the Company; may be more as business needs require.

In this role you will:

• Lead retail media strategy, planning, and execution
• Own retail media strategy, annual planning, execution, measurement, and budget stewardship for enterprise Sales-funded marketing support.
• Work cross-functionally with Sales and retail media partners to translate shopper insights, retailer objectives, brand priorities, and Sales goals into successful customer marketing campaigns across select regional grocery retailers and Away From Home channels. Use performance data and learning to develop recommendations that support growth and return on investment. Prioritize, simplify, and drive execution across multiple initiatives in a fast-paced, high-accountability environment. Work autonomously while maintaining strong collaboration and visibility across internal functions and external customer ecosystems.
• Collaborate with Sales, Brand, agencies, and partners Serve as a trusted adviser to Sales, Brand, customer teams, agency partners, and external retail media partners.
• Build trusted relationships and communicate priorities, performance, risks, trade-offs, and recommendations across stakeholders.
• Connect retailer objectives and growth goals through customer, omnichannel, retail, and eCommerce marketing programs.
• Represent Sales and retailer marketing goals and big bets back to the internal organization.
• Build line reviews and executive customer presentations that clearly communicate opportunities, recommendations, and activation plans.
• Budget Management Manage budgets and invoicing in partnership with Sales and internal J.M. Smucker teams. Maintain customer investment spend requirements, budget accuracy, and appropriate operating discipline.

What we are looking for:

Minimum Requirements:

• Bachelor’s degree
• At least 5 years of experience in shopper marketing, customer marketing, omnichannel marketing, retail marketing, eCommerce marketing, or related commercial marketing roles
• Experience working across cross-functional teams, including Sales and agency partners
• Demonstrated success building and executing marketing programs that connect retailer objectives with growth goals
• Strategic thinking and the ability to turn shopper and Sales goals into actionable marketing campaigns
• Excellent communication and relationship-building skills across Sales, Brand, customer teams, agencies, and external partners
• Strong project management and financial acumen, including budget maintenance, customer investment spend requirements, and performance interpretation
• Demonstrated ability to build trusted relationships and collaborate effectively across internal functions and external customer ecosystems
• Working knowledge of the evolving shopper marketing and retail media landscape
• Comfort working autonomously in fast-paced, results-driven environment with high visibility and accountability

Additional skills and experience that we think would make someone successful in this role:

• Consumer packaged goods industry experience and/or customer marketing
• Experience with retail media networks, digital shelf, or omnichannel shopper activation
• Experience with syndicated data, retailer reporting tools, performance dashboards
• Knowledge of retail media planning, and digital commerce fundamentals
• Experience building line reviews and executive customer presentations

#LI-JW1 #LI-Hybrid

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs. Stay connected with us on LinkedIn

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.

We’re a community of passionate, talented professionals dedicated to creating food people and pets love—while supporting the communities in which we work and live.

We value what makes each person unique, champion growth and development, and foster collaboration that fuels productivity and drives our shared success.

Learn more about our Thrive Together purpose

At Smucker, we’re passionate about creating a workplace where you truly belong. With a culture rooted in our Basic Beliefs and a competitive Total Rewards program, we aim to support every employee by meeting their physical, emotional, and financial needs.

Learn more about working at Smucker

Our culture is sustained and brought to life every day by the people of Smucker and our hiring process is designed to identify the right candidate for every position at our company.

Learn more about our hiring process

The J. M. Smucker Co. (the “Company”) is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.