Senior Manager- Retail eCommerce

Dyson Institute; New York (NY); On-site; USD 159,000 - 199,000; Full time

Benefits offered by this job

401K match

Life Insurance

FSA/HSA

Paid Time Off

Commuter Benefits

Child Care Leave

Wellness Program

Employee Assistance Program

Dyson product discounts

Job summary

Dyson Institute is seeking a Senior Manager, Retail Media to lead retailer digital marketing strategy across multiple partners and channels. You will oversee a two-person team executing campaigns, coordinating with Category heads, Sales, and agency partners to achieve quarterly and annual goals.

The role emphasizes budget development, cross-functional collaboration, performance reporting, and continuous optimization to maximize Dyson’s sales potential across key retailers and categories.

Qualifications

• 8+ years in digital marketing for a major brand or agency
• Proven hands-on experience with media agency relationships and negotiations
• Strong data analysis skills and ability to translate data into actions
• Track record of driving online sales for consumer brands in e‑commerce environments
• Expertise in paid media planning, execution, and optimization across channels

Responsibilities

• Lead media planning, evaluation, and auditing across channels
• Oversee relationships with retailers and media agencies
• Develop annual budget and allocate across categories and campaigns
• Inspire and manage a two-person media team to achieve goals
• Collaborate with Category, ecommerce, Retail, PR and Customer Service teams to drive integrated marketing

Skills

Digital marketing

Media planning

Analytics

Team leadership

Communication

Tools

Web analytics tools

Job description

About us

Dyson is a global technology enterprise. We're growing fast and our ambition is huge - more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood with an additional office located in New York City. We also have employees working in field sales, our service centres, and in our growing number of Dyson Demo Store's across the country. We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

About the role

The Sr. Manager, Retail Media will be the subject matter expert on our retailer digital marketing strategy over multiple key retailers and external partners - overseeing performance media campaigns, retailer partnership activations, cross-functional alignment and reporting - with a focus on hitting Dyson's retailer, category, and company goals. This includes running a team of two to execute all media across all channels and categories.

Additional responsibilities include:

• Leadership of media planning, evaluation and auditing: Working in partnership with Category heads as well as Sales leads to deliver best communications, creative and placement in brand, category, industry and needs-based journeys.
• Key manager of the retail media agency to reach the right audience through a variety of digital channels and tactics, employ new ways of advertising in the purchase journey.
• Maintain relationships with various retailer counterparts to build out strategies that help to grow the partnership.
• Management of media agency to produce meaningful post campaign analysis and improve the value of our advertising through relentless testing, targeting and refining plans.
• Work with retailers to identify & implement opportunities to cross-sell and up-sell consumers within the online Dyson product selection process.
• Develop annual budget and allocate across categories, retailers, and campaigns to align with greater business objectives.
• Media campaign management: Act as a consultative resource and subject matter expert to the Category teams for all content creation that supports marketing activities.
• Provide direction, conceptual and creative input into the media strategy, working closely with creative teams.
• Build effective working relationships with stakeholders to ensure alignment on media plans, and with the Category, ecommerce, Retail, PR, Customer Service and Owner Engagement teams to drive integrated marketing strategies to ensure all new product launches are represented correctly.
• Work with the Category Heads to fully understand category objectives and design advertising campaigns and ad copy to deliver performance accordingly to maximize our sales potential.
• Identify opportunities and develop and drive initiatives and campaigns that will increase sales.
• Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable.
• Build, develop and promote an effective team: Manage processes to ensure that the team is as effective as possible to meet business goals.
• Inspire, lead and motivate direct reports through regular feedback, 1:1's PDPs and objectives.
• Develop and upskill the team for their own continuous improvement and readiness for promotion opportunities.
• Inspire a passion for our product within the media team and the wider marketing team.
• Support media team members to ensure that they can communicate effectively throughout the organization both locally and at a Global level.
• Work closely with marketing team to influence decisions to assist US digital marketing goals.

About you

• 8+ years in digital marketing for a major brand or agency, including direct people management.
• Proven hands-on experience with media agency relationships, including agency RFPs and negotiations.
• Skilled with web analytics/reporting tools and translating data into clear actions.
• Track record of driving online sales for consumer brands in e-commerce/transactional environments.
• Expertise in paid media planning, execution, and optimization across channels.
• Strong understanding of how creative content impacts performance throughout the customer journey.
• Effective communicator and presenter, comfortable influencing all levels and leading a small team.
• Skilled project manager—can juggle multiple campaigns, priorities, and partners in a cross-functional setting.
• Proactive, analytical, detail-oriented, and committed to continuous improvement.
• Brings process improvement ideas and adapts quickly to change (agency/structure/workflow).
• Maintains high standards for brand integrity and accuracy in all work.

Compensation

$159,000 - $199,000 annually + bonus opportunity

Benefits

Financial benefits:

• 401K with up to a 4% match
• Company paid Life Insurance and AD&D
• Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle benefits:

• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
• Pre-tax Commuter Benefits (applicable areas only)
• Generous Child Care Leave Program
• Wellness Program
• Employee Assistance Program
• Dyson Product Discounts

Health benefits:

• Multi-Level Healthcare Coverage Options
• Vision & Dental Coverage
• Company paid Short-Term and Long-Term Disability

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities.

Dyson is an Equal Opportunity Employer.

Dyson is an equal opportunity employer.

We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique.

We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.

Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners.

At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.

Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter.

We drive empowerment, development and equality in an inclusive environment for our people around the world.

The future doesn't just happen, we look to make it happen, to achieve leaps through pioneering new ideas.