Senior Manager, Production Growth & Strategic Partnerships

NASCAR; Concord (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

NASCAR is seeking an experienced Senior Manager, Production Development to shape growth and commercial success of NASCAR Productions and the NASCAR Production Facility (NPF).

You will lead business development initiatives across sports, entertainment, and corporate clients, driving revenue through strategic partnerships and premium production offerings, while building long‑term client relationships in Concord, NC.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Minimum of six (6) years of relevant experience in business development, sales, media production, sports, entertainment, or a related field.
• Demonstrated success generating new business opportunities and driving revenue growth.
• Experience selling production services, creative solutions, media assets, facilities, or related capabilities.
• Strong proposal development, budgeting, pricing, and contract negotiation skills.
• Excellent communication, presentation, and relationship management abilities.
• Ability to analyze market trends and identify strategic growth opportunities.
• Strong problem‑solving, organizational, and strategic thinking skills.
• Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, Outlook, and Teams.
• Ability to travel up to 25%, as business needs require.

Responsibilities

• Develop and execute business development strategies that achieve annual revenue targets for NASCAR Productions.
• Identify, prospect, and cultivate relationships with sports properties, broadcasters, leagues, agencies, brands, production companies, and corporate clients.
• Lead the commercialization of the NASCAR Production Facility (NPF), including studio space, production infrastructure, control rooms, and remote production capabilities.
• Sell NASCAR Productions' creative services, including post-production editing, commercial production, branded content, promotional spots, studio programming, and custom content solutions.
• Develop proposals, production scopes, budgets, pricing structures, and service agreements for prospective clients.
• Partner with Finance and Legal teams to negotiate contracts that support profitable engagements and long-term partnerships.
• Create and maintain sales presentations, case studies, pricing materials, and other business development resources.
• Monitor industry trends, competitive offerings, and emerging technologies to identify new opportunities and expand service offerings.
• Position NASCAR Productions as a leading provider of live production and creative services within the sports and entertainment industry.

Skills

Business development

Sales

Negotiation

Communication

Presentation

Relationship management

Strategic thinking

Education

Bachelor's degree or equivalent combination of education and experience

Tools

Microsoft Office Suite

Job description

NASCAR is seeking an experienced Senior Manager, Production Development to shape growth and commercial success of NASCAR Productions and the NASCAR Production Facility (NPF).

You will lead business development initiatives across sports, entertainment, and corporate clients, driving revenue through strategic partnerships and premium production offerings, while building long‑term client relationships in Concord, NC.