Senior Manager, Performance Creative Strategy – Markets

Fanatics Commerce; United States; Remote; USD 96,000 - 110,000; Full time

Job summary

Fanatics Betting & Gaming is seeking a Senior Manager of Performance Creative Strategy to shape the strategic priorities and audience opportunities behind Markets performance creative. You’ll translate fan insights into briefs for an internal creative team and track performance to drive learnings across acquisition, engagement and retention.

You’ll own the Markets testing agenda, develop a variation framework, and collaborate with Media, Analytics and Brand to ensure alignment on briefs, formats

Qualifications

• 5+ years of experience in creative strategy, performance creative or brand strategy
• Strong knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks
• Hands-on experience running creative testing programs at volume
• Strong analytical skills and ability to translate data into recommendations
• Excellent storytelling and writing skills
• Experience working across matrixed teams and influencing work you don’t own
• Willingness to travel occasionally for team meetings and Fanatics events

Responsibilities

• Drive the Markets performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle
• Build and maintain the Markets creative variation framework
• Translate business objectives and fan insight into clear, inspiring briefs for the internal creative team
• Own the Markets testing agenda and define what to learn and how to measure success
• Run a high-velocity testing program across hooks, openers, formats, offers and creators
• Collaborate with Media and Analytics to track performance and apply learnings
• Write concise test readouts and maintain a library of learnings for Markets audiences
• Identify performance territories and messaging opportunities to support creative briefs
• Support brand and full-funnel briefs with clear performance requirements and ensure alignment with Creative Studio
• Advise Brand and agency partners on hooks, edits, and platform-native versions
• Source fan insight, competitor ad libraries, creator content and platform trends
• Contribute performance POV to creative insights sessions and share learnings
• Share performance learnings in GTM forums and monthly reviews
• Travel occasionally for Fanatics events according to role requirements

Job description

Fanatics Betting & Gaming is seeking a Senior Manager of Performance Creative Strategy to shape the strategic priorities and audience opportunities behind Markets performance creative. You’ll translate fan insights into briefs for an internal creative team and track performance to drive learnings across acquisition, engagement and retention.

You’ll own the Markets testing agenda, develop a variation framework, and collaborate with Media, Analytics and Brand to ensure alignment on briefs, formats