Senior Creative: Integrated Campaigns Lead

Fanatics Betting & Gaming; United States; Remote; USD 97,000 - 120,000; Full time

Job summary

Fanatics Betting & Gaming is seeking a true hybrid creative leader who can translate briefings into bold, high‑performing campaigns across social, digital, CRM and in‑product experiences. The role requires both strong writing and visual skills, plus a portfolio demonstrating concept-led work and high‑volume execution.

You'll drive multiple creative routes, iterate using performance insights, and collaborate with design, motion and production teams while ensuring brand integrity and compliance

Qualifications

• 5+ years in a creative role with strong writing or visual skills.
• A portfolio showing concept-led work and high-volume execution.
• Deep understanding of how visual, copy and brand connect.
• Natural sense for culture, disruption and stop‑scroll moments.
• Able to take feedback and move fast while preserving craft.
• Curiosity about AI image, video and copy tools with good judgement.
• Experience in iGaming, sports betting, entertainment or regulated categories.
• Experience writing for CRM and lifecycle messaging.

Responsibilities

• Concept and execute integrated creative across paid social, digital, CRM, app and brand campaigns.
• Write headlines, scripts, social copy and in‑product messaging in a bold, authentic voice while staying on brand.
• Develop multiple creative routes per brief and present them with clear rationale.
• Iterate quickly using performance insights and treat testing as a creative tool.
• Collaborate with design, motion and production teams and external partners to bring ideas to life.
• Deliver across every state we operate in, coordinating with Legal and Compliance on disclaimers and responsible gaming messaging.

Skills

5+ yrs creative

Concept portfolio

Brand storytelling

Culture awareness

Iterative feedback

AI tools

iGaming experience

CRM writing

Job description

Fanatics Betting & Gaming is seeking a true hybrid creative leader who can translate briefings into bold, high‑performing campaigns across social, digital, CRM and in‑product experiences. The role requires both strong writing and visual skills, plus a portfolio demonstrating concept-led work and high‑volume execution.

You'll drive multiple creative routes, iterate using performance insights, and collaborate with design, motion and production teams while ensuring brand integrity and compliance