Senior Manager, Commercial Experience and Activation

NASCAR; Newton (IA); On-site; USD 90,000 - 125,000; Full time

Job summary

NASCAR is seeking a Senior Manager, Commercial Experience and Activation for the Midwest Division, based at Iowa Speedway. You’ll lead account management, activation strategy, and sales support for Iowa and Kansas tracks while coordinating activities across Chicagoland, Phoenix, and Michigan events.

You will onboard new partners, develop event-weekend activation plans, manage contractual deliverables, and provide timely reporting to support partnership sales.

Qualifications

• Bachelor's degree in sports management, business, sports marketing, or a related field.
• A minimum of three to four years of related experience in account management, client service, agency, partnership marketing, or sports marketing.
• Proactive, entrepreneurial approach with ability to lead projects from concept through completion.
• Excellent organizational and project-management skills with ability to manage multiple accounts and deadlines.

Responsibilities

• Serve as the primary account lead for key Iowa Speedway partners during NASCAR events and other motorsports events.
• Manage a portfolio of partners across the Midwest Division's track properties.
• Develop and execute event-weekend activation strategies that support partner priorities and regional sales objectives.
• Oversee fulfillment of partnership assets, including signage, activations, tickets, parking passes, credentials, hospitality, social media, and digital content.
• Administer Event Business Management Software (EBMS) for the Partnership Sales and Commercial Experience & Activation teams and generate reports.
• Assist with creation of new business agreements and lead renewal conversations with Regional Sales and Legal.

Skills

Account management

Partnership marketing

Client service

Sales support

Project management

Communication

Education

Bachelor's degree

Tools

Microsoft Office

Database-management systems

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR is seeking a Senior Manager, Commercial Experience and Activation - NASCAR Midwest Division, based at Iowa Speedway. This position will lead account management, partner activation strategy, and sales support activities for Iowa Speedway and Kansas Speedway while supporting partner activities for events at Chicagoland Speedway, Phoenix Raceway, and Michigan International Speedway.

This role will guide the onboarding of new partners, develop event-weekend activation strategies, manage contractual obligations and deliverables for key accounts, and provide accurate and timely reporting to support partnership sales efforts.

What You'll Do:

• Serve as the primary account lead for key Iowa Speedway partners during NASCAR events, other motorsports events, and special events.
• Manage a portfolio of partners before, during, and after events across the Midwest Division's track properties.
• Develop and execute event-weekend activation strategies that support partner priorities and regional sales objectives.
• Oversee the fulfillment of partnership assets, including signage, activations, tickets, parking passes, credentials, hospitality, social media, and digital content.
• Administer Event Business Management Software (EBMS) for the Partnership Sales and Commercial Experience & Activation teams, including loading contract orders, generating accounting reports, and processing fulfillment reports.
• Assist with the creation of new business agreements and lead or support partnership renewal conversations in collaboration with Regional Sales and Legal.
• Serve as a liaison to Accounting and Finance regarding trade agreements, trade valuations, past-due reports, payments, and invoice coding.
• Manage records and inventory related to signage and hospitality assets for assigned track properties.
• Create and update hospitality resource guides, hospitality letters, and related collateral for designated Midwest Division properties.
• Support the Regional Sales team by developing partner presentations for new business opportunities, renewals, recaps, and financial updates.
• Develop event schedules and plans that support partner priorities and sales strategies.
• Collaborate with National and Regional Sales, Marketing, Ticketing, Operations, Legal, National Account Management, Accounting, Event Experience, Group Sales, and other internal teams.
• Support revenue-generating partnership opportunities, including race entitlements, area naming rights, official and promotional rights, experiential activations, hospitality, track signage, and social and digital assets.
• Build relationships within regional business communities to identify opportunities that support revenue growth for Iowa Speedway and the broader Midwest Division.
• Perform other duties as assigned.

What You'll Bring:

• Bachelor's degree in sports management, business, sports marketing, or a related field.
• A minimum of three to four years of related experience; account management, client service, agency, partnership marketing, or sports marketing experience is strongly preferred.
• A proactive, entrepreneurial approach with the ability to lead projects from concept through completion.
• Excellent organizational and project-management skills, with the ability to manage multiple accounts, deliverables, and deadlines in a fast-paced environment.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Creativity and a continuous-improvement mindset, with the ability to develop effective new processes and ideas.
• Strong attention to detail and excellent written and verbal communication skills.
• Demonstrated ability to build relationships and work effectively with internal and external stakeholders, including senior executives.
• Ability to read and interpret complex documents and prepare compelling presentations for internal and external audiences.
• Proficiency with Microsoft Office applications and database-management systems.
• Ability to apply basic mathematical concepts, including percentages, ratios, proportions, and statistical information, to practical business situations.
• Willingness to work a flexible schedule, including evenings and weekends, as required.
• Ability and willingness to travel approximately 25%, including some weekends, to Chicagoland Speedway, Kansas Speedway, Michigan International Speedway, and Phoenix Raceway.

Why This Role?

This position offers the opportunity to shape high-impact partner experiences across several NASCAR properties and events. By bringing partnership agreements to life, strengthening client relationships, and collaborating across the organization, the Senior Manager will play an important role in delivering value for NASCAR's partners while helping grow the business throughout the Midwest Division.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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