Senior Partner Activation & Experience Lead, Midwest

National Association for Stock Car Auto Racing (NASCAR); Iowa; On-site; USD 110,000 - 160,000; Full time

Job summary

NASCAR Midwest Division is seeking a Senior Manager, Commercial Experience and Activation, based at Iowa Speedway. You will lead partner activation strategy, onboarding of new partners, and manage commitments for key accounts across Iowa Speedway and Kansas Speedway.

You will collaborate with Regional Sales, Marketing, Legal, Finance, and other teams to develop event-weekend activation plans, fulfill assets, and drive revenue growth.

Qualifications

• Bachelor's degree in sports management, business, sports marketing, or a related field.
• Three to four years of related experience in account management, client service, agency, or sports marketing.
• Proactive entrepreneurial mindset with ability to lead projects from concept to completion.

Responsibilities

• Serve as the primary account lead for Iowa Speedway partners during NASCAR events and other motorsports events.
• Manage a portfolio of partners before, during, and after events across the Midwest Division's track properties.
• Develop and execute event-weekend activation strategies that support partner priorities and regional sales objectives.
• Oversee the fulfillment of partnership assets, including signage, activations, tickets, parking passes, credentials, hospitality, social media, and digital content.
• Administer Event Business Management Software (EBMS) for the Partnership Sales and Commercial Experience & Activation teams, including loading contract orders, generating accounting reports, and processing fulfillment reports.
• Assist with the creation of new business agreements and lead or support partnership renewal conversations with Regional Sales and Legal.
• Collaborate with Accounting and Finance regarding trade agreements, trade valuations, past-due reports, payments, and invoice coding.
• Create and update hospitality resource guides, hospitality letters, and related collateral for designated Midwest Division properties.
• Travel up to 25% to Chicagoland Speedway, Kansas Speedway, Michigan International Speedway, and Phoenix Raceway.

Skills

Account management

Client service

Partnership marketing

Sports marketing

Project management

Education

Bachelor's degree in sports management, business, sports marketing, or a related field

Tools

Microsoft Office

CRM software

EBMS

Job description

NASCAR Midwest Division is seeking a Senior Manager, Commercial Experience and Activation, based at Iowa Speedway. You will lead partner activation strategy, onboarding of new partners, and manage commitments for key accounts across Iowa Speedway and Kansas Speedway.

You will collaborate with Regional Sales, Marketing, Legal, Finance, and other teams to develop event-weekend activation plans, fulfill assets, and drive revenue growth.