Partnership Marketing Lead — Activations & Events

NASCAR; Minneapolis (MN); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Wellness-focused benefits

Growth opportunities

Job summary

IMSA, part of the NASCAR family, seeks a dynamic Partnership Marketing professional to lead sponsorship activation, communications, and event support in North America. You will manage contracts, coordinate marketing materials, and strengthen partner relationships to maximize IMSA exposure at race events.

The role requires travel to events, collaboration with tracks and agencies, and hands-on activation planning with senior leadership. Minneapolis-based with opportunity to engage nationwide.

Qualifications

• Bachelor's degree from four-year college or university with 1–3 years related experience.
• Ability to read, analyze and interpret business materials and communicate effectively.
• Wamiliarity with partnership marketing and event activation is a plus.

Responsibilities

• Oversee and execute partnership management, communications and event activation for IMSA partners.
• Develop marketing activation programs and coordinate assets, materials and tracking.
• Manage partner communications, media outreach and audience engagement for events.
• Attend races and partnership events; support travel and on-site activation efforts.

Skills

Strong communication

Project management

Relationship building

Public relations

Event coordination

Education

Bachelor's degree

Tools

Microsoft Office

Photoshop

AI tools

Job description

IMSA, part of the NASCAR family, seeks a dynamic Partnership Marketing professional to lead sponsorship activation, communications, and event support in North America. You will manage contracts, coordinate marketing materials, and strengthen partner relationships to maximize IMSA exposure at race events.

The role requires travel to events, collaboration with tracks and agencies, and hands-on activation planning with senior leadership. Minneapolis-based with opportunity to engage nationwide.