Senior Manager, Commercial Experience and Activation

National Association for Stock Car Auto Racing (NASCAR); Iowa; On-site; USD 110,000 - 160,000; Full time

Job summary

NASCAR Midwest Division is seeking a Senior Manager, Commercial Experience and Activation, based at Iowa Speedway. You will lead partner activation strategy, onboarding of new partners, and manage commitments for key accounts across Iowa Speedway and Kansas Speedway.

You will collaborate with Regional Sales, Marketing, Legal, Finance, and other teams to develop event-weekend activation plans, fulfill assets, and drive revenue growth.

Qualifications

• Bachelor's degree in sports management, business, sports marketing, or a related field.
• Three to four years of related experience in account management, client service, agency, or sports marketing.
• Proactive entrepreneurial mindset with ability to lead projects from concept to completion.

Responsibilities

• Serve as the primary account lead for Iowa Speedway partners during NASCAR events and other motorsports events.
• Manage a portfolio of partners before, during, and after events across the Midwest Division's track properties.
• Develop and execute event-weekend activation strategies that support partner priorities and regional sales objectives.
• Oversee the fulfillment of partnership assets, including signage, activations, tickets, parking passes, credentials, hospitality, social media, and digital content.
• Administer Event Business Management Software (EBMS) for the Partnership Sales and Commercial Experience & Activation teams, including loading contract orders, generating accounting reports, and processing fulfillment reports.
• Assist with the creation of new business agreements and lead or support partnership renewal conversations with Regional Sales and Legal.
• Collaborate with Accounting and Finance regarding trade agreements, trade valuations, past-due reports, payments, and invoice coding.
• Create and update hospitality resource guides, hospitality letters, and related collateral for designated Midwest Division properties.
• Travel up to 25% to Chicagoland Speedway, Kansas Speedway, Michigan International Speedway, and Phoenix Raceway.

Skills

Account management

Client service

Partnership marketing

Sports marketing

Project management

Education

Bachelor's degree in sports management, business, sports marketing, or a related field

Tools

Microsoft Office

CRM software

EBMS

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment. NASCAR is seeking a Senior Manager, Commercial Experience and Activation - NASCAR Midwest Division, based at Iowa Speedway.

This position will lead account management, partner activation strategy, and sales support activities for Iowa Speedway and Kansas Speedway while supporting partner activities for events at Chicagoland Speedway, Phoenix Raceway, and Michigan International Speedway.

This role will guide the onboarding of new partners, develop event-weekend activation strategies, manage contractual obligations and deliverables for key accounts, and provide accurate and timely reporting to support partnership sales efforts.

What You'll Do:

• Serve as the primary account lead for key Iowa Speedway partners during NASCAR events, other motorsports events, and special events.
• Manage a portfolio of partners before, during, and after events across the Midwest Division's track properties.
• Develop and execute event-weekend activation strategies that support partner priorities and regional sales objectives.
• Oversee the fulfillment of partnership assets, including signage, activations, tickets, parking passes, credentials, hospitality, social media, and digital content.
• Administer Event Business Management Software (EBMS) for the Partnership Sales and Commercial Experience & Activation teams, including loading contract orders, generating accounting reports, and processing fulfillment reports.
• Assist with the creation of new business agreements and lead or support partnership renewal conversations in collaboration with Regional Sales and Legal.
• Serve as a liaison to Accounting and Finance regarding trade agreements, trade valuations, past-due reports, payments, and invoice coding.
• Manage records and inventory related to signage and hospitality assets for assigned track properties.
• Create and update hospitality resource guides, hospitality letters, and related collateral for designated Midwest Division properties.
• Support the Regional Sales team by developing partner presentations for new business opportunities, renewals, recaps, and financial updates.
• Develop event schedules and plans that support partner priorities and sales strategies.
• Collaborate with National and Regional Sales, Marketing, Ticketing, Operations, Legal, National Account Management, Accounting, Event Experience, Group Sales, and other internal teams.
• Support revenue-generating partnership opportunities, including race entitlements, area naming rights, official and promotional rights, experiential activations, hospitality, track signage, and social and digital assets.
• Build relationships within regional business communities to identify opportunities that support revenue growth for Iowa Speedway and the broader Midwest Division.
• Perform other duties as assigned.

What You'll Bring:

• Bachelor’s degree in sports management, business, sports marketing, or a related field.
• A minimum of three to four years of related experience; account management, client service, agency, partnership marketing, or sports marketing experience is strongly preferred.
• A proactive, entrepreneurial approach with the ability to lead projects from concept through completion.
• Excellent organizational and project-management skills, with the ability to manage multiple accounts, deliverables, and deadlines in a fast‑paced environment.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Creativity and a continuous‑improvement mindset, with the ability to develop effective new processes and ideas.
• Strong attention to detail and excellent written and verbal communication skills.
• Demonstrated ability to build relationships and work effectively with internal and external stakeholders, including senior executives.
• Ability to read and interpret complex documents and prepare compelling presentations for internal and external audiences.
• Proficiency with Microsoft Office applications and database‑management systems.
• Ability to apply basic mathematical concepts, including percentages, ratios, proportions, and statistical information, to practical business situations.
• Willingness to work a flexible schedule, including evenings and weekends, as required.
• Ability and willingness to travel approximately 25%, including some weekends, to Chicagoland Speedway, Kansas Speedway, Michigan International Speedway, and Phoenix Raceway.

Why This Role?

This position offers the opportunity to shape high-impact partner experiences across several NASCAR properties and events. By bringing partnership agreements to life, strengthening client relationships, and collaborating across the organization, the Senior Manager will play an important role in delivering value for NASCAR's partners while helping grow the business throughout the Midwest Division.

Behind every race weekend are talented people helping shape the future of sports and entertainment.

That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job‑related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

We are looking for your voice, your ideas, and your perspective.

National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series, NASCAR O'Reilly Auto Parts Series, and NASCAR CRAFTSMAN Truck Series), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series powered by O'Reilly Auto Parts). The International Motor Sports Association (IMSA) governs the IMSA WeatherTech SportsCar Championship, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.