Senior Manager, Omnichannel Talent

QVC, Inc.; West Goshen Township (PA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health care benefits starting day 1

401(k)

Tuition reimbursement

Paid time off

Employee assistance program

Parental leave

Paid volunteer hours

Company discounts

Job summary

QVC Group is seeking a Senior Manager of Omnichannel Talent to define and execute a comprehensive talent strategy across livestreaming, social media, digital commerce, and retail. You will oversee recruitment, onboarding, coaching, performance management, scheduling, succession planning, and retention for hosts, creators, influencers, and brand ambassadors across omnichannel platforms.

The role is hybrid and requires onsite presence at the West Chester, PA headquarters several days per month.

Qualifications

• 8+ years of experience with live commerce, livestream shopping, influencer marketing, digital retail, in omnichannel retail or media.
• Experience in broadcast media, content production, and creator management.
• Knowledge of talent contract negotiations and vendor management.

Responsibilities

• Develop and execute an omnichannel talent strategy to support growth and engagement.
• Build and manage a pipeline of hosts, influencers, creators, and brand ambassadors.
• Recruit, onboard, coach, and develop livestream talent.
• Create development plans to improve performance and brand representation.
• Conduct regular performance evaluations and provide actionable feedback.
• Manage talent contracts, negotiations, and compliance.
• Collaborate with social, marketing, merchandising, production, and commerce teams to optimize talent utilization.
• Integrate talent into live streams, social content, campaigns, and events.
• Monitor talent performance using key business metrics.
• Analyze engagement, conversion, viewership, and sales data.
• Develop reporting dashboards and present findings to senior leadership.
• Oversee talent scheduling and resource allocation across platforms.
• Manage departmental budgets related to talent acquisition, development, and partnerships.

Skills

Live commerce

Influencer marketing

Broadcast media

Content production

Creator management

Platform familiarity

Talent management

Vendor management

Education

Bachelor's degree in communications, business, marketing, or related field

Job description

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

The Senior Manager of Omnichannel Talent supports QVC and HSN, and is responsible for defining and executing a comprehensive talent strategy that supports audience growth, brand affinity, customer engagement, and revenue objectives across livestreaming, social media, digital commerce, retail, and emerging platforms. You will oversee the full talent lifecycle—including recruitment, onboarding, coaching, performance management, scheduling, succession planning, and retention—while cultivating a diverse pipeline of hosts, creators, influencers, and brand ambassadors who authentically represent the brand and resonate with customers. You will be directly responsible for the growth, development, and long-term success of all talent appearing within the organization's livestream ecosystem, including omnichannel hosts, broadcast hosts, hybrid hosts, creators, and producer-hosts.

Where You'll Work

This role is hybrid and will require you to be onsite at our headquarters in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA. NJ, DE. Relocation assistance is not available for this role.

What You’ll Do

• Develop and execute an omnichannel talent strategy that supports company growth and audience engagement goals.
• Build and manage a pipeline of hosts, influencers, creators, social talent, and brand ambassadors.
• Identify emerging talent trends and opportunities across digital and commerce platforms.
• Recruit, onboard, coach, and develop livestream talent.
• Create individual development plans to improve performance, engagement, and brand representation.
• Conduct regular performance evaluations and provide actionable feedback.
• Manage talent contracts, negotiations, and compliance with company.
• Partner with social, marketing, merchandising, production, and commerce teams to optimize talent utilization across channels.
• Ensure talent is effectively integrated into live streams, social content, video productions, campaigns, and events.
• Collaborate on content strategies that drive growth, engagement, and conversion.
• Monitor talent performance using key business and audience metrics.
• Analyze engagement, conversion, viewership, and sales performance data.
• Recommend talent optimization strategies based on performance insights.
• Develop reporting dashboards and present findings to senior leadership.
• Oversee talent scheduling and resource allocation across multiple platforms.
• Manage departmental budgets related to talent acquisition, development, and partnerships.

What You’ll Bring

• 8+ years of experience with live commerce, livestream shopping, influencer marketing, digital retail, built within an omnichannel retail or media environment.
• Experience in broadcast media, content production, and creator management.
• Familiarity with platforms such as TikTok Shop, YouTube Live, Instagram Live, Facebook Live, Amazon Live, or proprietary livestream platforms.
• Experience managing talent, influencers, or broadcast hosts.
• Knowledge of talent contract negotiations and vendor management.
• Bachelor's degree in communications, business, marketing, or related field, or equivalent combination of experience and training required.

#LI-CV1

Our Total Rewards package includes benefits you’ll love

• competitive compensation
• paid time off
• an employee assistance program
• parental leave
• paid volunteer hours
• amazing company discounts!

In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations.

As an equal opportunity employer, QVC Group is committed to a barrier‑free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Join Our Team!

QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.

QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screena doorway to discovery, delight and community.

QVC Group has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. We’re an inspired and diverse team that comes together to combine shopping and entertainment for millions of highly discerning shoppers. It’s a fun, fast‑paced world, and what really sets us apart is our culture and talent experience. Best of all, working with QVC Group means friendly teams, ambitious projects and fast‑moving careers!

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