Senior Manager, Omnichannel Talent

QVC; West Chester (Chester County); Hybrid; USD 120,000 - 190,000; Full time

Job summary

QVC Group seeks a Senior Manager of Omnichannel Talent to define and execute a comprehensive talent strategy across livestreaming, social media, and digital commerce. You will lead recruitment, onboarding, coaching, performance management, and retention for hosts, creators, and brand ambassadors while aligning with revenue and audience growth goals.

Based in a hybrid role, you will be onsite at our West Chester headquarters several days per month and collaborate with cross-functional teams

Qualifications

• 8+ years of experience in live commerce, influencer marketing, or omnichannel retail.
• 2+ years of experience with TikTok Shop Partnership (TSP) with direct platform access.
• Experience in broadcast media, content production, and creator management.

Responsibilities

• Develop and execute an omnichannel talent strategy that aligns with growth and engagement goals.
• Build and manage a pipeline of hosts, creators, influencers, and brand ambassadors.
• Recruit, onboard, coach, and develop livestream talent.

Skills

Livestream talent management

Influencer marketing

Omnichannel retail

Leadership

Contract negotiations

Vendor management

Data-driven decision making

Team building

Education

Bachelor's degree in communications, business, marketing

Tools

TikTok Shop Platform

YouTube Live

Instagram Live

Facebook Live

Amazon Live

Job description

Your Opportunity, Your Team

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

The Senior Manager of Omnichannel Talent supports QVC and HSN, and is responsible for defining and executing a comprehensive talent strategy that supports audience growth, brand affinity, customer engagement, and revenue objectives across livestreaming, social media, digital commerce, retail, and emerging platforms. You will oversee the full talent lifecycle—including recruitment, onboarding, coaching, performance management, scheduling, succession planning, and retention—while cultivating a diverse pipeline of hosts, creators, influencers, and brand ambassadors who authentically represent the brand and resonate with customers.

You will be directly responsible for the growth, development, and long-term success of all talent appearing within the organization's livestream ecosystem, including omnichannel hosts, broadcast hosts, hybrid hosts, creators, and producer-hosts.

Where You'll Work

This role is hybrid and will require you to be onsite at our headquarters in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA. NJ, DE. Relocation assistance is not available for this role.

What You'll Do

• Develop and execute an omnichannel talent strategy that supports company growth and audience engagement goals.
• Build and manage a pipeline of hosts, influencers, creators, social talent, and brand ambassadors.
• Identify emerging talent trends and opportunities across digital and commerce platforms.
• Recruit, onboard, coach, and develop livestream talent.
• Create individual development plans to improve performance, engagement, and brand representation.
• Conduct regular performance evaluations and provide actionable feedback.
• Manage talent contracts, negotiations, and compliance with company
• Partner with social, marketing, merchandising, production, and commerce teams to optimize talent utilization across channels.
• Ensure talent is effectively integrated into live streams, social content, video productions, campaigns, and events.
• Collaborate on content strategies that drive growth, engagement, and conversion.
• Monitor talent performance using key business and audience metrics. Analyze engagement, conversion, viewership, and sales performance data.
• Recommend talent optimization strategies based on performance insights.
• Develop reporting dashboards and present findings to senior leadership.
• Oversee talent scheduling and resource allocation across multiple platforms.
• Manage departmental budgets related to talent acquisition, development, and partnerships.

What You'll Bring

• 8+ years of experience with live commerce, livestream shopping, influencer marketing, digital retail, built within an omnichannel retail or media environment.
• 2+ years of experience with TSP (TikTok Shop Partnership), with direct platform access, advanced dashboards and tools.
• Experience in broadcast media, content production, and creator management.
• Strong experience with platforms such as TikTok Shop, YouTube Live, Instagram Live, Facebook Live, Amazon Live, or proprietary livestream platforms.
• Experience managing talent, influencers, or broadcast hosts.
• Knowledge of talent contract negotiations and vendor management.
• Bachelor's degree in communications, business, marketing, or related field, or equivalent combination of experience and training required.

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance. If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.