SENIOR MANAGER, OMNICHANNEL TALENT

QVC Group; West Chester (Chester County); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health care benefits starting day 1

401(k)

Tuition reimbursement

Paid time off

Parental leave

Employee assistance program

Paid volunteer hours

Company discounts

Job summary

QVC Group is seeking a Senior Manager of Omnichannel Talent to define and execute a comprehensive talent strategy across livestreaming, social media, digital commerce, and retail. You will recruit, onboard, coach, and develop hosts and creators, building a diverse pipeline and ensuring strong brand representation across channels.

You will lead talent negotiations, partner with marketing and production teams, and develop dashboards to report on engagement, viewership, and sales metrics.

Qualifications

• 8+ years of experience in live commerce and influencer programs.
• Expertise in omnichannel talent strategy and host/creator development.
• Proven ability to manage talent contracts and vendor relationships.
• Bachelor’s degree in communications, business, marketing or related field.

Responsibilities

• Develop and execute an omnichannel talent strategy to drive growth.
• Build and manage a pipeline of hosts, influencers, creators, and brand ambassadors.
• Recruit, onboard, coach, and develop livestream talent.
• Create development plans and conduct regular performance evaluations.
• Manage talent contracts, negotiations, and compliance.
• Collaborate with cross-functional teams to optimize talent utilization.
• Monitor talent performance using engagement, conversion, and revenue data.
• Develop reporting dashboards and present findings to senior leadership.

Skills

Live commerce

Livestream management

Influencer marketing

Talent management

Contract negotiations

Vendor management

Audience analytics

Omnichannel strategy

Education

Bachelor’s degree in communications, business, marketing

Tools

TikTok Shop Partnership (TSP)

Job description

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

The Senior Manager of Omnichannel Talent supports QVC and HSN, and is responsible for defining and executing a comprehensive talent strategy that supports audience growth, brand affinity, customer engagement, and revenue objectives across livestreaming, social media, digital commerce, retail, and emerging platforms. You will oversee the full talent lifecycle—including recruitment, onboarding, coaching, performance management, scheduling, succession planning, and retention - while cultivating a diverse pipeline of hosts, creators, influencers, and brand ambassadors who authentically represent the brand and resonate with customers.

You will be directly responsible for the growth, development, and long-term success of all talent appearing within the organization’s livestream ecosystem, including omnichannel hosts, broadcast hosts, hybrid hosts, creators, and producer-hosts.

Where You’ll Work

This role is hybrid and will require you to be onsite at our headquarters in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA. NJ, DE. Relocation assistance is not available for this role.

What You’ll Do

• Develop and execute an omnichannel talent strategy that supports company growth and audience engagement goals.
• Build and manage a pipeline of hosts, influencers, creators, social talent, and brand ambassadors.
• Identify emerging talent trends and opportunities across digital and commerce platforms.
• Recruit, onboard, coach, and develop livestream talent.
• Create individual development plans to improve performance, engagement, and brand representation.
• Conduct regular performance evaluations and provide actionable feedback.
• Manage talent contracts, negotiations, and compliance with company
• Partner with social, marketing, merchandising, production, and commerce teams to optimize talent utilization across channels.
• Ensure talent is effectively integrated into live streams, social content, video productions, campaigns, and events.
• Collaborate on content strategies that drive growth, engagement, and conversion.
• Monitor talent performance using key business and audience metrics. Analyze engagement, conversion, viewership, and sales performance data.
• Recommend talent optimization strategies based on performance insights.
• Develop reporting dashboards and present findings to senior leadership.
• Oversee talent scheduling and resource allocation across multiple platforms.
• Manage departmental budgets related to talent acquisition, development, and partnerships.

What You’ll Bring

• 8+ years of experience with live commerce, livestream shopping, influencer marketing, digital retail, built within an omnichannel retail or media environment.
• 2+ years of experience with TSP (TikTok Shop Partnership), with direct platform access, advanced dashboards and tools.
• Experience in broadcast media, content production, and creator management.
• Strong experience with platforms such as TikTok Shop, YouTube Live, Instagram Live, Facebook Live, Amazon Live, or proprietary livestream platforms.
• Experience managing talent, influencers, or broadcast hosts.
• Knowledge of talent contract negotiations and vendor management.
• Bachelor’s degree in communications, business, marketing, or related field, or equivalence

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, experience, and geographic location as well as business and market conditions.