Senior Manager, Omni-Channel Digital Growth

USA GPC Genuine Parts Company; United States; Hybrid; USD 150,000 - 190,000; Full time

Job summary

Genuine Parts Company is seeking a Sr. Manager, Digital Category Management to lead a high‑impact team driving omni‑channel category performance for the U.S. and Canada. You will own digital revenue, strategy, and customer experience across 6,000+ locations and thousands of customers.

You will guide merchandising, content optimization and pricing initiatives, coach a multi‑layered team, and partner with product, inventory and marketing to scale growth with data‑driven insights.

Qualifications

• 10+ years in ecommerce, digital or omni‑channel merchandising or category management
• Bachelor's degree or equivalent experience
• Experience in B2B or multi-channel retail strongly preferred
• Proven track record of online revenue growth
• Deep expertise in digital merchandising: search, navigation, taxonomy, product content
• Experience building and leading high‑performing teams
• Strong analytical mindset; data‑driven decision making
• Ability to operate at strategic and tactical levels
• Exceptional stakeholder management and influence skills

Responsibilities

• Own omni‑channel category performance and digital revenue growth
• Lead end‑to‑end digital merchandising strategy (search, browse, taxonomy, content)
• Collaborate with partners on availability, delivery, pricing and promotions
• Drive conversion, traffic growth and average order value
• Build scalable playbooks for category growth and operational excellence
• Lead and develop a multi‑functional team of Digital Category Managers and Operations Leads
• Establish operating rhythms, performance standards and decision frameworks
• Own forecasting, KPIs and category reviews with clear accountability
• Identify opportunities via analytics, customer behavior and performance data
• Align with merchandising, inventory and product teams on omnichannel strategies

Skills

Omni-channel merchandising

Digital strategy

Team leadership

Data-driven decisions

Stakeholder management

Category management

Ecommerce growth

Product content optimization

Education

Bachelor's degree in marketing, business, technology or equivalent

Job description

Genuine Parts Company is seeking a Sr. Manager, Digital Category Management to lead a high‑impact team driving omni‑channel category performance for the U.S. and Canada. You will own digital revenue, strategy, and customer experience across 6,000+ locations and thousands of customers.

You will guide merchandising, content optimization and pricing initiatives, coach a multi‑layered team, and partner with product, inventory and marketing to scale growth with data‑driven insights.