Senior Digital Category Leader — B2B eCommerce

Genuine Parts Company; Virginia (MN); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Genuine Parts Company (GPC) seeks a Sr. Manager, Digital Category Management to lead a high‑impact team and scale omni‑channel merchandising and customer experience across 6,000+ locations in the U.S. and Canada.

The role focuses on category strategy, end‑to‑end digital merchandising, and driving measurable revenue growth. Reporting to the Director of B2B Digital Operations & Experience, the ideal candidate has 10+ years in eCommerce and a proven track record of leading teams through complex

Qualifications

• Bachelor’s degree or equivalent experience in marketing, business, technology, or related field.
• 10+ years in eCommerce, digital/omni‑channel merchandising, or category management.

Responsibilities

• Define and execute omni‑channel category strategy and digital merchandising across multiple locations and customers.
• Lead and develop a multi‑layered Digital Category Management and Operations team.
• Drive digital revenue growth, optimize conversion and traffic, and improve AOV and attach rates.
• Partner with merchandising, inventory, and product teams to align on omnichannel strategies and priorities.
• Establish operating rhythms, KPIs, and accountability across the team.

Skills

Leadership

Strategic thinking

Stakeholder management

Analytics

Education

Bachelor’s degree in marketing, business, technology, or equivalent experience

Job description

Genuine Parts Company (GPC) seeks a Sr. Manager, Digital Category Management to lead a high‑impact team and scale omni‑channel merchandising and customer experience across 6,000+ locations in the U.S. and Canada.

The role focuses on category strategy, end‑to‑end digital merchandising, and driving measurable revenue growth. Reporting to the Director of B2B Digital Operations & Experience, the ideal candidate has 10+ years in eCommerce and a proven track record of leading teams through complex