Senior Manager, Digital Category Growth

Motion; Atlanta (GA); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Genuine Parts Company (NAPA) in the United States seeks a Senior Manager of Digital Category Experience to lead omni-channel merchandising and category strategy across the U.S. and Canada.

This role reports to the Director of B2B Digital Operations & Experience and drives digital revenue growth for a multi-billion-dollar eCommerce business. Leading a multi-functional team of Digital Category Managers and Operations Leads, you will shape category performance, align with merchandising and product

Qualifications

• Bachelor’s degree or equivalent in marketing, business, technology, or related field.
• Experience in eCommerce, digital and omni-channel merchandising or category management.
• Proven leadership of high‑performing teams in a complex org.

Responsibilities

• Own end-to-end digital merchandising strategy across categories.
• Lead omni-channel category performance, including search, browse, and content.
• Drive revenue growth, conversion, and traffic through data-driven insights.
• Manage a multi-layered team and develop future leaders.
• Communicate with senior stakeholders and align on priorities.

Skills

Omni-channel merchandising

Leadership

Digital revenue growth

Data-driven decisions

Category management

Stakeholder management

Team leadership

Education

Bachelor’s degree in marketing, business, technology, or equivalent experience

Job description

Genuine Parts Company (NAPA) in the United States seeks a Senior Manager of Digital Category Experience to lead omni-channel merchandising and category strategy across the U.S. and Canada.

This role reports to the Director of B2B Digital Operations & Experience and drives digital revenue growth for a multi-billion-dollar eCommerce business. Leading a multi-functional team of Digital Category Managers and Operations Leads, you will shape category performance, align with merchandising and product