Senior Manager - Digital Category Management

USA GPC Genuine Parts Company; United States; Híbrido; USD 150.000 - 190.000; Jornada completa

Descripción de la vacante

Genuine Parts Company is seeking a Sr. Manager, Digital Category Management to lead a high‑impact team driving omni‑channel category performance for the U.S. and Canada. You will own digital revenue, strategy, and customer experience across 6,000+ locations and thousands of customers.

You will guide merchandising, content optimization and pricing initiatives, coach a multi‑layered team, and partner with product, inventory and marketing to scale growth with data‑driven insights.

Formación

• 10+ years in ecommerce, digital or omni‑channel merchandising or category management
• Bachelor's degree or equivalent experience
• Experience in B2B or multi-channel retail strongly preferred
• Proven track record of online revenue growth
• Deep expertise in digital merchandising: search, navigation, taxonomy, product content
• Experience building and leading high‑performing teams
• Strong analytical mindset; data‑driven decision making
• Ability to operate at strategic and tactical levels
• Exceptional stakeholder management and influence skills

Responsabilidades

• Own omni‑channel category performance and digital revenue growth
• Lead end‑to‑end digital merchandising strategy (search, browse, taxonomy, content)
• Collaborate with partners on availability, delivery, pricing and promotions
• Drive conversion, traffic growth and average order value
• Build scalable playbooks for category growth and operational excellence
• Lead and develop a multi‑functional team of Digital Category Managers and Operations Leads
• Establish operating rhythms, performance standards and decision frameworks
• Own forecasting, KPIs and category reviews with clear accountability
• Identify opportunities via analytics, customer behavior and performance data
• Align with merchandising, inventory and product teams on omnichannel strategies

Conocimientos

Omni-channel merchandising

Digital strategy

Team leadership

Data-driven decisions

Stakeholder management

Category management

Ecommerce growth

Product content optimization

Educación

Bachelor's degree in marketing, business, technology or equivalent

Descripción del empleo

Company Background:

Established in 1928, Genuine Parts Company is a leading global service provider of automotive and industrial replacement parts and value-added solutions. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 63,000 teammates. Learn more at genpt.com.

Position Purpose:

Reporting to the Director of B2B Digital Operations & Experience, this role is a critical leadership position responsible for shaping and scaling digital category performance across NAPA’s multi-billion-dollar B2B eCommerce business. We are seeking a Sr. Manager, Digital Category Management to lead a high-impact team and drive measurable growth through best-in-class omni-channel merchandising, category strategy, and customer experience optimization across 6,000+ locations and thousands of customers in the U.S. and Canada. This role requires a strategic, but hands‑on builder and operator- a proven leader who can develop high-performing teams, influence across a complex organization, and deliver sustained financial results at scale.

Responsibilities: What You Own

• Omni-Channel, digital first, category performance across assigned categories
• End-to-end digital merchandising strategy (search, browse, taxonomy, product content)
• In collaboration with functional partners, omni-channel merchandising strategy (availability, delivery promise, pricing & promotions, post order experience, account management, etc.)
• Conversion rate, traffic growth, and digital revenue expansion
• Scalable playbooks for category growth and operational excellence
• Leadership and development of a multi-layered team
• Team Leadership: Lead, scale, and evolve a multi-functional team of Digital Category Managers and Operations Leads
• Build a high-performance culture with clear accountability, strong coaching, and succession planning
• Develop future leaders and create a deep leadership bench
• Establish operating rhythms, performance standards, and decision frameworks
• Category Performance & Financial Stewardship: Own digital revenue performance, forecasting, and goal attainment across assigned categories
• Drive improvements in conversion, traffic, average order value, and attach rates
• Define and execute category growth strategies using data-driven insights
• Partner with merchandising, inventory, and product teams to align, prioritize and drive omnichannel strategies that drive increased sales, & digital adoption
• Category Management & Omni-Channel Experience Leadership: Define and champion best-in-class omni-channel merchandising offering & experience
• Set the strategy for how categories show up online - assortment, placement, content, discoverability, availability, delivery promise, post-purchase experience
• Lead category business reviews and growth planning with clear KPIs and accountability
• Identify and unlock opportunities through omni-channel analytics, customer behavior, and performance data
• Own and drive improvements in the category experience roadmaps, with operational oversight for:
• Onsite merchandising
• Search & navigation
• Product content & data quality
• Identify systemic barriers (process, data, tooling) and drive cross-functional solutions
• Stakeholder Communication: Deliver clear, concise executive-level narratives grounded in data
• Influence senior stakeholders to align on priorities, investments, and outcomes
• Translate complex performance data into clear, actionable insights

Location

GPC has two work locations to choose from, Duluth or Atlanta office. We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences

• Bachelor’s degree in marketing, business, technology, or equivalent experience.
• 10+ years of experience in eCommerce, digital and omni-channel merchandising, or category management
• Experience in B2B or multi-channel retail or B2B environments strongly preferred
• Proven track record of driving online revenue growth at scale
• Deep expertise in digital merchandising, including search, navigation, taxonomy, and product content optimization
• Experience leading and developing high-performing teams in a complex organization
• Strong analytical mindset with experience leveraging data to drive decisions
• Ability to operate at both strategic and tactical levels
• Exceptional stakeholder management and influence skills

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

Since 1928, GPC has set the standards for performance and value for our customers and our stakeholders. Today, we’re proud to say we’re the largest global auto parts network and a leading industrial parts distributor, one that offers rewarding careers that combine small company feel with a global scale. Our strengths are in the relationships we build and the value we deliver by merging local expertise with a global force.