Senior Manager of Demand Generation

Garner Health; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible PTO

Hybrid and remote work

401(k) plan with company match

Parental leave 12 weeks

Job summary

Garner Health is seeking a Senior Manager, Demand Generation to scale campaigns that connect Garner with mid-size employers through health insurance broker audiences.

You will own the broker funnel from first touch to qualified pipeline, collaborate with Sales, BDR, Product Marketing, and Events, and build a quarterly plan with broker segmentation and messaging. A hybrid/remote setup is available, with a mission-driven team and fast-paced environment.

Qualifications

• 6+ years of B2B demand generation, growth, or integrated marketing experience.

Responsibilities

• Own campaigns, programs, and qualified pipeline behind broker audience.
• Design and launch multi-channel campaigns for health insurance brokers.
• Partner with Sales, BDR, Product Marketing and Events to convert broker relationships into pipeline.
• Measure channel performance and advise on where to invest next.
• Build broker lifecycle from first touch to activation and retention.
• Bring AI-enabled approach to scalable marketing systems.

Skills

Demand generation

Multi-channel campaigns

Pipeline analytics

AI-enabled marketing

Sales collaboration

B2B marketing

Job description

• We are looking for a Senior Manager, Demand Generation to join our team and scale the channel that connects Garner to mid-size employers
• Reporting directly to the VP of Demand Generation, you will own the campaigns, programs, and qualified pipeline behind our health insurance broker audience
• Brokers and benefits advisors are the trusted advisors to U.S. employers, shaping benefits strategy and deciding what gets recommended, so your work is to earn their attention at scale and give them a reason to bring Garner to their clients
• You will work closely with our Sales, BDR, Product Marketing, and Events teams to turn broker relationships into qualified pipeline
• Design and launch multi-channel campaigns for one of our primary audiences, health insurance brokers, and own the qualified pipeline they generate
• Build the quarterly plan: campaign strategy, broker segmentation, offers, and messaging
• Partner with our channel owners across paid, organic, web, and digital to take campaigns from brief to readout
• Build the broker lifecycle from first touch through activation and retention
• Partner with Sales and BDR teams to design highly effective campaigns and ensure smooth handoff of qualified leads
• Measure channel and campaign performance and recommend where to invest next
• Bring an AI-enabled approach to every core function to build scalable marketing systems

Benefits

• Flexible PTO
• Garner for Garner (employees enrolled in a Garner medical plan gain access to the Garner benefit to find Top Providers and get reimbursed for eligible expenses)
• Hybrid and remote work
• Team meets twice each year to spark innovation and foster belonging
• Variety of social programs beyond work hours
• Equal paid parental leave (12 weeks) following the birth, adoption or placement of a child
• 401(k) plan with a 2% company match and immediate vesting
• Other financial benefits such as Flexible Spending Accounts and mortgage assistance

• Channel partner or partner marketing experience is a strong plus
• Strong command of funnel mechanics, including attribution, conversion rates, cost per acquisition, and pipeline-to-spend
• 6+ years of B2B demand generation, growth, or integrated marketing experience, with direct accountability for a pipeline number
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback
• Experience marketing complex products to a sophisticated buyer
• A track record of building and scaling multi-channel campaigns and demand generation programs
• Fluency applying AI to build scalable marketing systems and programs
• Relevant experience in a fast-paced or high-growth environment is a strong plus