Senior Manager, Demand Generation

Garner Health; New York (NY); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Flexible PTO

Medical/Dental/Vision plan options

401(k) with company match

Flexible spending accounts

Teladoc Health and more

Job summary

Garner Health in New York is seeking a Senior Manager, Demand Generation to scale our healthcare channel to mid-size employers. You will own campaigns, programs, and the qualified pipeline behind our broker audience, working with Sales, BDR, Product Marketing, and Events to turn broker relationships into qualified opportunities.

You should have 6+ years in B2B demand generation, a track record of multi-channel campaigns, and the ability to apply AI to scalable marketing systems.

Qualifications

• 6+ years of B2B demand generation with pipeline ownership.
• Experience scaling multi-channel campaigns for a sophisticated buyer.
• Experience marketing complex products to a sophisticated buyer.
• Channel partner or partner marketing experience is a strong plus.
• Strong funnel metrics knowledge: attribution, CPA, pipeline-to-spend.
• Fluency applying AI to scalable marketing systems.
• Experience in fast-paced or high-growth environments is a strong plus.
• Desire to work in a mission-driven, high-urgency team.

Responsibilities

• Design and launch multi-channel campaigns for health insurance brokers.
• Build the quarterly plan: strategy, segmentation, offers, messaging.
• Partner with channel owners across paid, organic, web, and digital.
• Manage broker lifecycle from first touch to activation and retention.
• Collaborate with Sales/BDR to ensure smooth lead handoff.
• Measure performance and guide investment decisions.
• Apply AI to core marketing functions for scalability.

Skills

B2B demand generation

Multi-channel campaigns

Complex product marketing

Channel partner marketing

Funnel analytics

AI in marketing

High-growth environment

Job description

What you’ll be part of

Garner is on a mission to transform the U.S. healthcare system — and we’re the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster.

The result is a rare "win win" — better care and lower costs for both members and employers. In just five years, our work has helped over 2.5 million people access higher-quality care and saved $1B in healthcare costs. We recently raised our Series E and have doubled five years running. If you've ever wanted your work to solve a problem that touches every person in this country, this is the opportunity to do exactly that. You'd be joining a team fundamentally reimagining healthcare in the U.S. — and using AI to scale that impact further and faster than anyone else can.

About the role

We are looking for a Senior Manager, Demand Generation to join our team and scale the channel that connects Garner to mid-size employers. Reporting directly to the VP of Demand Generation, you will own the campaigns, programs, and qualified pipeline behind our health insurance broker audience. Brokers and benefits advisors are the trusted advisors to U.S. employers, shaping benefits strategy and deciding what gets recommended, so your work is to earn their attention at scale and give them a reason to bring Garner to their clients. You will work closely with our Sales, BDR, Product Marketing, and Events teams to turn broker relationships into qualified pipeline.

What you will do

• Design and launch multi-channel campaigns for one of our primary audiences, health insurance brokers, and own the qualified pipeline they generate
• Build the quarterly plan: campaign strategy, broker segmentation, offers, and messaging
• Partner with our channel owners across paid, organic, web, and digital to take campaigns from brief to readout
• Build the broker lifecycle from first touch through activation and retention
• Partner with Sales and BDR teams to design highly effective campaigns and ensure smooth handoff of qualified leads
• Measure channel and campaign performance and recommend where to invest next
• Bring an AI-enabled approach to every core function to build scalable marketing systems

What we're looking for

• 6+ years of B2B demand generation, growth, or integrated marketing experience, with direct accountability for a pipeline number
• A track record of building and scaling multi-channel campaigns and demand generation programs
• Experience marketing complex products to a sophisticated buyer
• Channel partner or partner marketing experience is a strong plus
• Strong command of funnel mechanics, including attribution, conversion rates, cost per acquisition, and pipeline-to-spend
• Fluency applying AI to build scalable marketing systems and programs
• Relevant experience in a fast-paced or high-growth environment is a strong plus
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback

This is a unique opportunity to join a fast-growing company in a transformative role, helping shape the future of healthcare.

What you'll get here

You’ll work on problems that matter, at a company working to change healthcare at scale. You’ll work at the intersection of AI and systemic healthcare reform, where the problems we solve are as interesting and compelling as the mission.

At Garner, you’ll take on real, ambitious problems with real ownership and autonomy, alongside exceptional, principles-based people who genuinely want you to win. It’s demanding by design. You’ll be challenged to stretch beyond what you thought possible and receive consistent coaching to help you grow and do the best work of your career. This isn’t the right fit for everyone, and that’s intentional. The people here are driven by what’s at stake for real people, and that’s what gives our intensity its purpose.

Compensation Transparency

The target salary range for this position is $150,000 - $180,000. This position is also commission eligible. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans.

• flexible PTO
• Medical/Dental/Vision plan options
• 401(k) with company match
• flexible spending accounts
• Teladoc Health and more

Fraud and Security Notice

Please be aware of recent job scam attempts. Our recruiters use getgarner.com and garnerhealth.com email domains exclusively. If you have been contacted by someone claiming to be a Garner recruiter or a hiring manager from a different domain about a potential job, please report it to law enforcement here and to [e-mail].

Equal Employment Opportunity

Garner Health is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Garner Health is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].