Sr Manager, Marketing (Demand Generation)

Yooz; Fort Worth, Arlington, Dallas (TX, TX, TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Base salary + performance-based bonus

401(k) with employer match

Health, dental, and vision coverage

Paid parental and sick leave

Generous paid time off

Employee discount program

Job summary

A dynamic SaaS company is seeking a Senior Manager of Demand Generation in Fort Worth, Texas. This role involves scaling demand generation across multiple verticals and driving measurable revenue growth through strategic marketing efforts. The ideal candidate has over 5 years of experience in high-growth SaaS companies and a proven track record in lead generation. The position offers competitive salary, benefits, and a collaborative culture that emphasizes professional growth.

Qualifications

• 5+ years of demand generation or integrated marketing experience in high-growth B2B SaaS companies.
• Proven track record of driving measurable revenue growth.
• Strong leadership and mentoring skills with high emotional intelligence.

Responsibilities

• Scale the demand generation engine using ABM, content marketing, and campaigns.
• Design and execute data-driven campaigns with a focus on ROI.
• Create and manage lead-nurturing programs.

Skills

Demand generation experience

Content marketing

ABM (Account-Based Marketing)

Multi-channel campaigns

Data-driven campaigns

Lead funnel optimization

C-suite marketing

Campaign strategy development

Job description

Join to apply for the Senior Manager of Demand Generation role at Yooz

Yooz builds SaaS tools that help finance teams automate invoice processing. Our platform is used by 600,000+ users in over 50 countries.

We're growing our team and looking for a strategic, execution-focused Senior Manager of Demand Generation to serve as the architect and operator of our North American demand generation engine. In this role, you'll drive measurable pipeline and revenue growth across multiple verticals, leveraging your skills in ABM, content marketing, and multi-channel campaigns.

What You'll Do

• Scale the demand generation engine for designated verticals using ABM, content marketing, and integrated campaigns that directly drive pipeline and revenue through our direct sales model
• Design and execute data-driven campaigns across multiple channels—email, events, digital, and emerging platforms with a clear focus on ROI, pipeline contribution, and revenue impact
• Build 12-month strategic plans and execute campaigns 3+ months ahead, staying proactive while remaining agile to test new tactics and emerging technologies
• Create and manage sophisticated lead‑nurturing programs that engage prospects at every stage of the buyer's journey
• Own messaging strategy for key verticals—understanding what resonates with each industry and translating that into campaigns that accelerate deal velocity
• Join a high-performing demand generation team, fostering a growth mindset and player‑coach mentality
• Partner strategically with outsourced lead generation vendors and our internal SDR team to ensure alignment across the entire lead funnel and optimize conversion at each stage
• Collaborate with Revenue Operations to ensure Salesforce and marketing automation tools are optimized for tracking, reporting and seamless lead management

Who We're Looking For

• 5+ years of demand generation or integrated marketing experience in high-growth B2B SaaS companies (fintech experience is a bonus)
• 5+ years of a proven track record of driving measurable revenue growth
• Demonstrated ability to develop marketing strategy and execute campaigns across multiple verticals. Preference for marketing experience in construction, manufacturing, professional services, or hospitality
• Proven experience selling into or marketing to the C‑suite (CFO, Controllers, or VP Finance roles preferred); deep understanding of how executive-level buyers make decisions
• Deep hands‑on experience with direct sales models—you understand the unique dynamics of supporting direct sales organizations and optimizing the lead funnel accordingly
• Strong expertise in lead generation metrics, funnel optimization, and channel performance analysis; you're as comfortable diving into data as you are crafting strategy
• Proven track record managing agencies and creating compelling content while also being able to write impactful messaging yourself
• Strong leadership and mentoring skills with high emotional intelligence; you know how to inspire talent while maintaining a player‑coach mentality

What you’ll get

🔒 Security from day one

• Base salary + performance-based bonus
• 401(k) with employer match
• Health, dental, and vision coverage starting your first full month
• Life insurance, short- and long-term disability
• Paid parental and sick leave
• Generous paid time off + 11 paid holidays
• Free monthly lunches, happy hours, and wellness classes
• One paid day a year to volunteer ("Yooz Cares Day")
• Internal mobility: 40% of employees changed roles or were promoted last year
• Regular offsites, learning sessions, and cross-team events

🐶 Extras that make a difference

• Employee discount program

At Yooz, we believe in working with integrity, striving for excellence, and being driven by a shared, customer‑centric ambition. We foster a culture of innovation and prioritize our people — empowering every team member to grow, connect and make a meaningful impact.

We’re a dynamic, international team that thrives on startup energy — without the layers of big tech bureaucracy.

Diversity & inclusion

Yooz is an equal opportunity employer. We value diversity and create a welcoming environment for people of all backgrounds. If you need accommodations during the hiring process, just let us know — we’re happy to help.