Senior Manager, Motorcycle Product Portfolio & Strategy

Harley-Davidson, Inc.; Wauwatosa (WI); On-site; USD 115,000 - 184,000; Full time

Benefits offered by this job

Annual bonus programs

Health insurance benefits

401k program

Onsite fitness centers

Job summary

Harley-Davidson Motor Company’s Product Development Center (PDC) in Wauwatosa, WI seeks a Manager for Motorcycle Product Portfolio. You will lead end-to-end vision from concept to market launch, balancing customer needs with market dynamics and financial performance.

You will influence executive decisions, rally teams, and shape a bold product roadmap that differentiates our offerings and drives long-term growth. Strong leadership and motorcycle experience are highly valued.

Qualifications

• Minimum 8 years of related experience.
• Strong background in market analysis, pricing strategy, lifecycle management, and business case development.
• Demonstrated success leading cross-functional teams.
• Executive-level communication and presentation skills with the ability to influence senior leadership.
• Experience with premium consumer brands, powersports, automotive, or adjacent industries preferred.
• Motorcycle license and riding experience preferred.

Responsibilities

• Define and execute long-range product portfolio strategies aligned to business objectives, revenue targets, and customer acquisition goals.
• Lead cross-functional teams from commercial, engineering, design and marketing to deliver new products to market.
• Develop product vision, positioning, feature strategy, and roadmap planning for complex global portfolios.
• Conduct market analysis, benchmarking, consumer research, and trend forecasting for opportunities.
• Develop data-driven recommendations for features, pricing, volume, and profitability.
• Monitor lifecycle performance and adjust actions to improve results and satisfaction.
• Build business cases and executive presentations supporting investments and prioritization.
• Collaborate with engineering and design to meet functionality, quality, and user experience goals.
• Represent the voice of the customer throughout development to align with business goals.
• Analyze sales, market trends, pricing, and profitability to guide decisions.
• Partner with marketing to communicate product positioning and innovation stories.
• Coordinate stakeholder alignment to ensure consistent portfolio execution.

Skills

Market analysis

Pricing strategy

Lifecycle management

Business case development

Executive communication

Cross-functional leadership

Premium brands experience

Education

High School Diploma or Equivalent

Bachelor’s degree preferred

Job description

Harley-Davidson Motor Company’s Product Development Center (PDC) in Wauwatosa, WI seeks a Manager for Motorcycle Product Portfolio. You will lead end-to-end vision from concept to market launch, balancing customer needs with market dynamics and financial performance.

You will influence executive decisions, rally teams, and shape a bold product roadmap that differentiates our offerings and drives long-term growth. Strong leadership and motorcycle experience are highly valued.