Manager, Motorcycle Product Portfolio

Harley-Davidson, Inc.; Wauwatosa (WI); On-site; USD 115,000 - 184,000; Full time

Job summary

Harley-Davidson, Inc. in Wauwatosa, WI is seeking a Manager, Motorcycle Product Portfolio to lead end-to-end product development from early concept through market launch, balancing customer needs, portfolio complexity, and financial performance.

You will unite cross-functional teams across engineering, design, commercial, and marketing to craft vision, features, and a cohesive roadmap that drives differentiation and long-term growth for premium powersports.

Qualifications

• Strong background in market analysis and pricing strategy.
• Lifecycle management and business case development experience.
• Executive-level communication and cross-functional leadership.

Responsibilities

• Define and execute long-range portfolio strategies aligned to objectives and revenue targets.
• Lead cross-functional teams from commercial, engineering, design and marketing to deliver new products to market.
• Develop product vision, positioning, features, and roadmap planning for global product portfolios.

Skills

Market analysis

Pricing strategy

Lifecycle management

Business case development

Cross-functional leadership

Executive communication

Premium brands / powersports

Motorcycle license

Education

High School Diploma

Bachelor's degree preferred

Job description

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us?

The Harley-Davidson Motor Company Product Development Center (PDC) located in Wauwatosa, WI is home to the mantra – You dream it. We build it. Join our team as a Manager, Motorcycle Product Portfolio.

Job Summary

The Manager, Motorcycle Product Portfolio will lead the end-to-end vision and development of category-defining products, from early concept ideation through development and market launch. This role will shape a winning product strategy by balancing customer needs, market dynamics, portfolio complexity, and financial performance. It requires a distinct blend of strategic leadership, deep consumer insight, and technical product knowledge. The ideal candidate will influence executive decision-making and challenge the status quo while rallying cross‑functional teams around a bold, cohesive product roadmap that drives differentiation and long‑term growth.

Job Responsibilities

• Define and execute long-range product portfolio strategies aligned to business objectives, revenue targets, and customer acquisition goals.
• Lead cross-functional teams consisting of leaders from commercial, engineering, design and marketing to deliver new products to market.
• Develop product vision, positioning, feature strategy, and roadmap planning for complex global product portfolios.
• Conduct extensive market analysis, competitive benchmarking, consumer research, and trend forecasting to identify new business opportunities and unmet customer needs.
• Develop data-driven recommendations for product features, pricing, volume planning, and profitability optimization.
• Monitor product performance throughout the lifecycle and implement corrective actions to improve commercial results and customer satisfaction.
• Build business cases and executive-level presentations supporting investment decisions, product approvals, and portfolio prioritization
• Collaborate with engineering and design teams to ensure products achieve target functionality, quality, performance, and customer experience objectives.
• Represent the voice of the customer throughout the product development process and ensure alignment between customer expectations and business goals.
• Analyze sales performance, market trends, pricing conditions, and profitability metrics to guide future product and portfolio decisions.
• Partner with product marketing teams to develop strategic messaging and effectively communicate product positioning and innovation stories.
• Coordinate global and regional stakeholder alignment to ensure consistent execution of portfolio strategy and commercial objectives.
• Ensure product portfolio decisions balance consumer demand, brand positioning, operational feasibility, and long-term business sustainability.

Education Requirements

High School Diploma or Equivalent Required

Education Specifications

Bachelors Degree Preferred

Experience Requirements

This Position Typically Requires a Minimum Of 8 Years Of Related Experience. In Addition, The Qualified Candidate Will Have Demonstrated The Following

• Strong background in market analysis, pricing strategy, lifecycle management, and business case development.
• Demonstrated success leading cross-functional teams.
• Executive-level communication and presentation skills with the ability to influence senior leadership.
• Experience working with premium consumer brands, powersports, automotive, or adjacent industries preferred.
• Strong analytical mindset with the ability to translate data and consumer insights into actionable product strategies.
• Motorcycle license and riding experience preferred.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.

Applicants must be currently authorized to work in the United States.

Direct Reports: No

Travel Required: 0 - 10%

Pay Range: $114,80 - $183,800

Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer

Relocation: This position is eligible for domestic relocation assistance (within posted country)