Brand & Campaign Director — Driving Legendary Growth

Harley-Davidson Motor Company; Milwaukee (WI); On-site; USD 164,000 - 263,000; Full time

Benefits offered by this job

Health insurance

401k program

Onsite fitness centers

Employee stores

Job summary

Harley-Davidson Motor Company, based in Milwaukee, seeks a Director of Brand Marketing to lead brand strategy, annual planning, and go-to-market campaigns across motorcycle, P&A, apparel, and service divisions. You will connect brand, product, and commercial goals, driving growth and brand equity through integrated storytelling and performance marketing.

The role requires 12+ years of experience with 5+ years in management, strong leadership, data-driven decision making, and collaboration with

Qualifications

• Minimum 12 years of related experience.
• Minimum 5 years of management experience.
• Proven ability to translate insights into clear strategies and measurable outcomes.
• Strong leadership and cross-functional collaboration.
• Experience with performance marketing and multi-channel campaigns.
• Bachelor's Degree preferred.

Responsibilities

• Own enterprise-level brand and campaign strategy and annual planning.
• Translate brand strategy into integrated campaigns across paid, owned, earned channels.
• Lead annual marketing calendar and key launch moments.
• Oversee product, innovation marketing, and cross-functional partnerships.
• Set marketing strategy for Apparel & Licensing, P&A, and Service.
• Lead strategic partnerships to expand reach and ensure brand integrity.
• Serve as central cross-functional leader for Brand, Media, PR, Experiential, Retail, and Dealer teams.
• Own performance measurement and ROI reporting.

Skills

Brand strategy

Campaign planning

People management

Cross-functional leadership

Performance marketing

Data analysis

Education

Bachelor's degree

High School Diploma

Job description

Harley-Davidson Motor Company, based in Milwaukee, seeks a Director of Brand Marketing to lead brand strategy, annual planning, and go-to-market campaigns across motorcycle, P&A, apparel, and service divisions. You will connect brand, product, and commercial goals, driving growth and brand equity through integrated storytelling and performance marketing.

The role requires 12+ years of experience with 5+ years in management, strong leadership, data-driven decision making, and collaboration with