Brand & Campaign Marketing Director

Milwaukee Succeeds; Milwaukee (WI); Hybrid; USD 164,000 - 263,000; Full time

Benefits offered by this job

Health insurance

401k plan

Onsite fitness centers

Employee stores

Employee discounts

Job summary

Harley-Davidson Motor Company is seeking a Director Brand Marketing in Milwaukee, WI to define North America brand strategy, oversee annual planning, and drive cohesive, consumer-led campaigns across motorcycles, P&A, A&L, and service.

The role demands senior leadership, deep performance marketing expertise, and a data-driven approach to translate insights into growth while maintaining brand integrity and measurable ROI.

Qualifications

• Typically requires a minimum of 12 years of related experience.
• Minimum of 5 years of management experience.
• Deep expertise in performance marketing, with the ability to design strategy, quantify impact, and optimize a mix of online and offline channels.

Responsibilities

• Own enterprise-level brand and campaign strategy, leading annual planning, seasonal storytelling, and high-impact go-to-market execution.
• Define and lead the middle layer of marketing—translating brand strategy into integrated campaigns across paid, owned, earned, and experiential channels.
• Lead annual marketing calendar development and orchestration of key launch moments to drive demand and performance.
• Oversee product and innovation marketing, translating features into consumer value and retail impact.
• Set marketing strategy for Apparel & Licensing, Parts & Accessories, and Service for full-funnel growth.
• Lead strategic partnerships to expand reach and audience while protecting brand integrity.
• Serve as the central cross-functional leader aligning Brand, Media, PR, Experiential, Retail, and Dealer teams.
• Own performance measurement and optimization with executive-level ROI reporting.

Skills

Brand strategy

Performance marketing

Leadership

Cross-functional collaboration

Education

High School Diploma or Equivalent

Bachelor's Degree

Job description

Harley-Davidson Motor Company is seeking a Director Brand Marketing in Milwaukee, WI to define North America brand strategy, oversee annual planning, and drive cohesive, consumer-led campaigns across motorcycles, P&A, A&L, and service.

The role demands senior leadership, deep performance marketing expertise, and a data-driven approach to translate insights into growth while maintaining brand integrity and measurable ROI.