Director, Digital Products — Strategy & Roadmaps

Harley-Davidson Motor Company; Milwaukee (WI); On-site; USD 172,000 - 275,000; Full time

Benefits offered by this job

Annual bonus

Health insurance

401k program

Onsite fitness centers

Employee stores

Employee discounts

Job summary

Harley-Davidson Motor Company in Milwaukee invites applications for the Director, Digital Products role. Reporting to the GM, Digital Product Management, you will lead the Digital Product Team across web, app, connected experiences and marketing technology, shaping portfolio strategy and multi-year roadmaps.

You will establish outcome-based KPIs, drive discovery and optimization, develop and mentor product managers, partner across functions, and ensure launches meet audiences, value propositions

Qualifications

• 10+ years of progressive experience in digital product management, product strategy or related digital leadership roles.
• 5+ years of direct product management experience launching and optimizing customer-facing digital products.
• 5+ years leading product management teams and developing product managers and product owners.
• Demonstrated success defining product vision, portfolio strategy, roadmaps, priorities and outcome-based KPIs.
• Experience leading digital products across web, mobile apps, connected experiences, commerce or omnichannel environments.
• Strong business and financial acumen with experience connecting product investments to outcomes.
• Fluency in customer discovery, user-centered design, analytics, experimentation and agile delivery.
• Ability to influence senior leaders and align diverse stakeholders on priorities and trade-offs.
• Excellent analytical, written and verbal communication skills; accountable for results.
• Familiarity with product planning, roadmapping, analytics, experimentation and agile delivery tools.

Responsibilities

• Define and communicate the digital product portfolio vision, strategy and roadmaps.
• Lead portfolio planning, prioritization and delivery across Harley-Davidson digital properties.
• Establish outcome-based KPIs and use data to guide investments and optimization.
• Own the product operating model and strengthen the product management culture.
• Lead, coach and develop a high-performing team of product managers and owners.
• Collaborate with Experience & Design, Software Engineering, Digital Marketing and other functions to bring priority experiences to market.
• Build financial discipline into portfolio choices, budgets and vendor management.
• Drive product marketing strategy and go-to-market readiness for launches.
• Champion continuous discovery and validation through customer research and experiments.
• Identify dependencies, risks and provide timely escalation to leadership.
• Create an environment of customer obsession, speed, learning and accountability.

Skills

Product management

Leadership

KPIs & metrics

Customer discovery

Agile development

Stakeholder influence

Financial acumen

Analytical skills

Communication

Problem solving

Education

Bachelor's degree

MBA preferred

Tools

Roadmapping tools

Analytics tools

Experimentation tools

Job description

Harley-Davidson Motor Company in Milwaukee invites applications for the Director, Digital Products role. Reporting to the GM, Digital Product Management, you will lead the Digital Product Team across web, app, connected experiences and marketing technology, shaping portfolio strategy and multi-year roadmaps.

You will establish outcome-based KPIs, drive discovery and optimization, develop and mentor product managers, partner across functions, and ensure launches meet audiences, value propositions