Head of Motorcycle Product Portfolio

Milwaukee Succeeds; Wauwatosa (WI); On-site; USD 115,000 - 184,000; Full time

Benefits offered by this job

Annual bonus

Health insurance

401k program

Onsite fitness centers

Employee discounts

Job summary

Harley-Davidson Motor Company’s Product Development Center in Wauwatosa, WI is seeking a Manager, Motorcycle Product Portfolio to lead end-to-end development of category-defining products from concept to market launch.

You will balance customer needs, market dynamics, and financial performance to craft a bold product roadmap, guiding cross-functional teams across engineering, design, marketing and sales to deliver differentiation and long-term growth.

Qualifications

• Strong background in market analysis, pricing strategy, lifecycle management, and business case development.
• Demonstrated success leading cross-functional teams.
• Executive-level communication and presentation skills with the ability to influence senior leadership.
• Experience working with premium consumer brands, powersports, automotive, or adjacent industries preferred.

Responsibilities

• Define and execute long-range product portfolio strategies aligned to business objectives, revenue targets, and customer acquisition goals.
• Lead cross-functional teams consisting of leaders from commercial, engineering, design and marketing to deliver new products to market.
• Develop product vision, positioning, feature strategy, and roadmap planning for complex global product portfolios.
• Conduct extensive market analysis, competitive benchmarking, consumer research, and trend forecasting to identify new business opportunities and unmet customer needs.
• Develop data-driven recommendations for product features, pricing, volume planning, and profitability optimization.
• Monitor product performance throughout the lifecycle and implement corrective actions to improve commercial results and customer satisfaction.
• Build business cases and executive-level presentations supporting investment decisions, product approvals, and portfolio prioritization
• Collaborate with engineering and design teams to ensure products achieve target functionality, quality, performance, and customer experience objectives.
• Represent the voice of the customer throughout the product development process and ensure alignment between customer expectations and business goals.
• Analyze sales performance, market trends, pricing conditions, and profitability metrics to guide future product and portfolio decisions.
• Partner with product marketing teams to develop strategic messaging and effectively communicate product positioning and innovation stories.
• Coordinate global and regional stakeholder alignment to ensure consistent execution of portfolio strategy and commercial objectives.
• Ensure product portfolio decisions balance consumer demand, brand positioning, operational feasibility, and long-term business sustainability.

Skills

Market analysis

Pricing strategy

Lifecycle management

Executive communication

Education

Bachelor's degree

Job description

Harley-Davidson Motor Company’s Product Development Center in Wauwatosa, WI is seeking a Manager, Motorcycle Product Portfolio to lead end-to-end development of category-defining products from concept to market launch.

You will balance customer needs, market dynamics, and financial performance to craft a bold product roadmap, guiding cross-functional teams across engineering, design, marketing and sales to deliver differentiation and long-term growth.