Senior Manager, Media Planning & Buying — Data-Driven Growth

MGA Entertainment; Los Angeles (CA); Sur place; USD 120 000 - 140 000; Plein temps

Résumé du poste

MGA Entertainment in Los Angeles seeks a Senior Manager, Media Planning & Buying to oversee media strategy and execution for a subset of its brands. You will lead planning, buying, and optimization across digital, TV, social, and OOH channels, aligning with brand goals.

The role emphasizes data-driven decision making, cross-functional collaboration, and exploring emerging media to maximize ROI. Strong communication and project management skills are essential.

Qualifications

• Bachelor’s degree in Marketing/Advertising or related field.
• 6-8 years of experience in media planning and buying focusing on integrated campaigns.
• Strong expertise in digital media channels and experience in TV/OOH.
• Proven success in managing budgets and optimizing media performance.
• Proficiency with media analytics tools such as Google Analytics and Nielsen.

Responsabilités

• Develop and execute customized media plans for MGA brands.
• Utilize audience insights and market trends to inform strategies across channels.
• Lead media negotiations and purchases across digital, social, TV, and OOH.
• Oversee campaign execution and performance monitoring; provide optimization insights.
• Collaborate with Creative, PR, Brand Teams and Sales to integrate media with marketing.

Connaissances

Media planning

Media buying

Budget management

Analytics

Cross-functional collaboration

Formation

Bachelor’s degree in Marketing/Advertising

Outils

Google Analytics

Nielsen

Programmatic Ads

Description du poste

MGA Entertainment in Los Angeles seeks a Senior Manager, Media Planning & Buying to oversee media strategy and execution for a subset of its brands. You will lead planning, buying, and optimization across digital, TV, social, and OOH channels, aligning with brand goals.

The role emphasizes data-driven decision making, cross-functional collaboration, and exploring emerging media to maximize ROI. Strong communication and project management skills are essential.