Director, Media Strategy & Growth Performance

Mile Marker; New York (NY); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Mile Marker is seeking a strategic and data-driven Director, Media to lead media planning, buying, and optimization for multiple channels. You will drive comprehensive omnichannel strategies, budget allocation, and client leadership to maximize ROAS.

The role requires 8+ years in media with a track record managing $2M+ budgets, strong leadership, and expertise across Google Ads, Meta, The Trade Desk, and analytics tools. Hybrid positions in NYC/SF offer collaboration with a high-caliber team.

Qualifications

• Bachelor's degree in marketing, advertising, communications, or related field.
• 8+ years in media planning and buying, with leadership experience.
• Proven experience managing substantial media budgets ($2M+ annually).
• Strong background in digital media channels and retail media networks.

Responsibilities

• Develop comprehensive omnichannel media strategies aligned with objectives.
• Lead media planning, audience targeting, channel selection, and budgeting.
• Oversee campaigns across digital, traditional, and emerging channels.
• Collaborate with analytics, and bidding teams for cohesive execution.
• Present recommendations and insights to senior leadership and clients.
• Mentor and develop a team of planners, buyers, and analysts.
• Establish KPIs and measurement frameworks for all activities.
• Create reports and provide actionable optimization recommendations.

Skills

Strategic thinking

Leadership

Data-driven

Budget management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Business Manager

The Trade Desk

Google Analytics

Job description

Mile Marker is seeking a strategic and data-driven Director, Media to lead media planning, buying, and optimization for multiple channels. You will drive comprehensive omnichannel strategies, budget allocation, and client leadership to maximize ROAS.

The role requires 8+ years in media with a track record managing $2M+ budgets, strong leadership, and expertise across Google Ads, Meta, The Trade Desk, and analytics tools. Hybrid positions in NYC/SF offer collaboration with a high-caliber team.