Senior Brand Planning & Growth Lead

MGA Entertainment; Los Angeles (CA); On-site; USD 135,000 - 165,000; Full time

Job summary

MGA Entertainment, headquartered in Los Angeles, seeks a Senior Manager of Planning to develop and execute strategies for a key brand. You will manage product line plans, analyze market trends, and collaborate with cross-functional teams to drive brand growth and success.

The ideal candidate has 5+ years in brand planning, consumer goods or toy industry experience, and strong skills in analytics, licensing coordination, and cross-team collaboration.

Qualifications

• 5+ years of experience in brand management, planning, or related roles, preferably in consumer goods or toys.
• Experience with product development or cross-functional planning.
• Strong analytical and problem-solving abilities.
• Excellent communication and collaboration capabilities.

Responsibilities

• Strategic Planning and Brand Support: Develop annual and long-term plans for the assigned brand and support lifecycle management.
• Product and Line Management: Manage product portfolio across categories and coordinate licensing opportunities.
• Cross-Functional Collaboration: Align with Sales, Operations, and Marketing to meet retailer and brand goals.
• Budget and Forecasting: Assist budgeting and forecasting, monitor KPIs and adjust plans as needed.

Skills

Analytical skills

Project management

Communication

Excel & data tools

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Microsoft Excel

Job description

MGA Entertainment, headquartered in Los Angeles, seeks a Senior Manager of Planning to develop and execute strategies for a key brand. You will manage product line plans, analyze market trends, and collaborate with cross-functional teams to drive brand growth and success.

The ideal candidate has 5+ years in brand planning, consumer goods or toy industry experience, and strong skills in analytics, licensing coordination, and cross-team collaboration.