Data Media Analyst: Paid Media Insights for Toys

MGA Entertainment; Los Angeles (CA); On-site; USD 110,000 - 140,000; Full time

Job summary

MGA Entertainment is seeking a Data Analyst to drive insights for paid media campaigns. You will analyze performance across digital channels, develop actionable dashboards, and partner with Brand marketing, Creative Services, and Synergy teams to optimize ROI and engagement.

The role emphasizes collaboration, data storytelling, and staying current with advertising platforms and analytics techniques to boost efficiency and conversions.

Qualifications

• Bachelor’s degree in data-centric field required.
• 5+ years in data analysis, preferably in digital marketing.
• Experience with analytics tools like GA, Tableau or Power BI.
• Familiarity with ad platforms (The Trade Desk, Google Ads, Meta, TikTok) and campaign data interpretation.

Responsibilities

• Analyze metrics from paid media campaigns across multiple platforms (Google Ads, Facebook Ads, Instagram, TikTok, etc.).
• Develop and maintain regular reports on campaign performance, highlighting ROI, CAC, and KPIs.
• Create dashboards and visualizations to clearly communicate results to stakeholders.
• Monitor campaigns in real-time and provide insights to optimize budgets and creative strategies.
• Assist media buyers with A/B testing to determine effective messaging and bidding.
• Collaborate with marketing and creative teams to improve campaign performance.

Skills

Data analysis

Analytics

Communication

Team collaboration

Problem solving

Education

Bachelor's degree in Data Science/Statistics/BA or related field

Tools

Google Analytics

Tableau

Power BI

Excel

Job description

MGA Entertainment is seeking a Data Analyst to drive insights for paid media campaigns. You will analyze performance across digital channels, develop actionable dashboards, and partner with Brand marketing, Creative Services, and Synergy teams to optimize ROI and engagement.

The role emphasizes collaboration, data storytelling, and staying current with advertising platforms and analytics techniques to boost efficiency and conversions.