Brand Strategy & Planning Leader

MGA Entertainment; Los Angeles (CA); Vor Ort; USD 100.000 - 125.000; Vollzeit

Zusammenfassung

MGA Entertainment in Los Angeles seeks a Manager of Planning to drive strategic brand plans for a key property. You will analyze market trends, coordinate cross-functional teams, and help shape product line forecasts to fuel brand growth.

The ideal candidate has 3+ years in brand management or planning in consumer goods or toys, with strong analytical, Excel, and project management skills, and experience in cross-functional collaboration across sales, product, and marketing.

Qualifikationen

• Bachelor's degree in Business, Marketing, or related field.
• 3+ years in brand management or planning within consumer goods or toys.
• Experience with product development or cross-functional planning.
• Strong analytical and problem-solving abilities; good collaboration.

Aufgaben

• Develop annual strategic plans for the assigned brand.
• Support product lifecycle, SKU optimization, and transitions.
• Conduct basic market research and competitive analysis.
• Collaborate with product development to create engaging products.
• Coordinate licensing to support product opportunities.
• Assist budgeting and forecasting to meet brand goals.

Kenntnisse

Analytical skills

Project management

Communication

Excel

Ausbildung

Bachelor's degree in Business/Marketing

Tools

Market research tools

Jobbeschreibung

MGA Entertainment in Los Angeles seeks a Manager of Planning to drive strategic brand plans for a key property. You will analyze market trends, coordinate cross-functional teams, and help shape product line forecasts to fuel brand growth.

The ideal candidate has 3+ years in brand management or planning in consumer goods or toys, with strong analytical, Excel, and project management skills, and experience in cross-functional collaboration across sales, product, and marketing.