Senior Manager, Marketing Strategy – Openings & Conversions

Hyatt; Chicago (IL); On-site; USD 120,000 - 135,000; Full time

Job summary

Hyatt Hotels Corporation seeks a strategic, hands‑on Senior Manager, Commercial Strategy - Marketing, Openings & Conversions to support the Americas Essentials portfolio across new openings and conversions.

You will translate the hotel's commercial strategy into marketing recommendations, investments, and launch plans that drive bookings from the first date through opening and transition, collaborating with Performance Leads, Sales, Revenue, and Field Marketing.

Qualifications

• 7+ years in hospitality marketing or related commercial roles.
• Strong digital marketing and performance measurement experience.
• Proven ability to translate market insights into marketing actions.

Responsibilities

• Own marketing strategy and outcomes for Essentials openings and conversions.
• Develop full-funnel marketing and digital media plans from pre-opening through year one.
• Define unique selling points, audiences, and messaging; guide agency support.
• Translate strategies into budgets, briefs, assets, and activation milestones.
• Partner with cross-functional teams to align actions with pricing and booking goals.
• Lead hotel and owner/operator sessions; manage risks and opportunities.
• Establish KPIs and maintain weekly risk-to-ramp reporting.
• Travel as required for hotel openings and portfolio priorities.

Skills

Marketing strategy

Digital marketing

Analytics

Stakeholder management

Communication

Project management

Education

Bachelor's degree

Tools

CRM platforms

Programmatic media

Job description

Hyatt Hotels Corporation seeks a strategic, hands‑on Senior Manager, Commercial Strategy - Marketing, Openings & Conversions to support the Americas Essentials portfolio across new openings and conversions.

You will translate the hotel's commercial strategy into marketing recommendations, investments, and launch plans that drive bookings from the first date through opening and transition, collaborating with Performance Leads, Sales, Revenue, and Field Marketing.