Sr. Manager, Commercial Strategy O&C, Marketing (Remote)

Hyatt; Chicago (IL); On-site; USD 120,000 - 135,000; Full time

Job summary

Hyatt Hotels Corporation seeks a strategic, hands‑on Senior Manager, Commercial Strategy - Marketing, Openings & Conversions to support the Americas Essentials portfolio across new openings and conversions.

You will translate the hotel's commercial strategy into marketing recommendations, investments, and launch plans that drive bookings from the first date through opening and transition, collaborating with Performance Leads, Sales, Revenue, and Field Marketing.

Qualifications

• 7+ years in hospitality marketing or related commercial roles.
• Strong digital marketing and performance measurement experience.
• Proven ability to translate market insights into marketing actions.

Responsibilities

• Own marketing strategy and outcomes for Essentials openings and conversions.
• Develop full-funnel marketing and digital media plans from pre-opening through year one.
• Define unique selling points, audiences, and messaging; guide agency support.
• Translate strategies into budgets, briefs, assets, and activation milestones.
• Partner with cross-functional teams to align actions with pricing and booking goals.
• Lead hotel and owner/operator sessions; manage risks and opportunities.
• Establish KPIs and maintain weekly risk-to-ramp reporting.
• Travel as required for hotel openings and portfolio priorities.

Skills

Marketing strategy

Digital marketing

Analytics

Stakeholder management

Communication

Project management

Education

Bachelor's degree

Tools

CRM platforms

Programmatic media

Job description

The Opportunity

Hyatt Hotels Corporation seeks a strategic, hands‑on Senior Manager, Commercial Strategy - Marketing, Openings & Conversions to support the Americas Essentials portfolio across new hotel openings and conversions. In this role, you will translate each hotel's commercial strategy into marketing recommendations, approved investments, and launch plans that build business on the books and accelerate performance from the first available booking date through opening and transition. You will collaborate closely with Performance Leads, Sales and Revenue strategists, Commercial Activation Services, Distribution, Field Marketing, hotel leaders, and owners/operators to connect market insight, positioning, media, loyalty, content, and activation into one cohesive Commercial Ramp Strategy Plan. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

Organization- Hyatt Corporate Office

Summary

The Opportunity

Hyatt Hotels Corporation seeks a strategic, hands‑on Senior Manager, Commercial Strategy - Marketing, Openings & Conversions to support the Americas Essentials portfolio across new hotel openings and conversions. In this role, you will translate each hotel's commercial strategy into marketing recommendations, approved investments, and launch plans that build business on the books and accelerate performance from the first available booking date through opening and transition. You will collaborate closely with Performance Leads, Sales and Revenue strategists, Commercial Activation Services, Distribution, Field Marketing, hotel leaders, and owners/operators to connect market insight, positioning, media, loyalty, content, and activation into one cohesive Commercial Ramp Strategy Plan. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues. As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care For Our People

What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list since 2013. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.

We’re proud to offer exceptional corporate benefits which include:

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.

The Role

• Own the Marketing strategy and related outcomes for an assigned portfolio of Essentials openings and conversions through the defined transition point.
• Build and maintain the Marketing components of each Commercial Ramp Strategy Plan, connecting market insights, competitive context, priority segments, Brand strategy, commercial goals, and the hotel experience into a clear go-to-market approach.
• Define unique selling points, priority audiences, and segment-specific messaging; engage agency support when full positioning development is required.
• Develop full-funnel Marketing and digital media plans from pre-opening through the first year of operations, with clear objectives, audiences, channel mix, timing, budget phasing, need-period support, and measures of success.
• Develop and secure approval for hotel Marketing budgets and funding plans, including applicable Hyatt Top-Up, DAP, corporate, regional, and Brand-funded opportunities.
• Translate approved strategies and budgets into clear briefs, launch plans, media investments, assets, tracking, and activation milestones across Hyatt.com, World of Hyatt, CRM, search, metasearch, social, personalization, offers, and selected third-party channels.
• Partner with the Senior Manager, Commercial Strategy - Sales & Revenue and the Essentials Performance Lead to align Marketing actions with segmentation targets, pricing, Sales priorities, booking pace, on-the-books performance, need periods, and conversion goals.
• Lead hotel and owner/operator Marketing working sessions, provide recommendations on priorities and investment choices, and surface readiness, funding, approval, or performance risks early.
• Establish hotel-level Marketing and digital KPIs; maintain weekly Risk to Ramp reporting and a monthly portfolio scorecard showing activation status, results, risks, opportunities, and required interventions.
• Use performance insights to optimize audiences, channel mix, investment, creative, messaging, offers, and timing as hotel needs and market conditions evolve.
• Manage a structured transition to Field Marketing, ensuring strategy, budgets, campaigns, assets, vendors, results, risks, learnings, and next actions are clearly documented and transferred.
• Travel as required based on hotel openings, performance needs, owner/operator engagement, and portfolio priorities.

Qualifications

Experience Required

• 7+ years of progressive experience in hospitality Marketing, commercial strategy, performance optimization, or a related multidisciplinary commercial role.
• Strong digital Marketing acumen across paid search, email, social, programmatic media, metasearch, CRM, personalization, and performance measurement.
• Experience developing and adjusting hotel-level Marketing or commercial strategies based on Brand positioning, market dynamics, segmentation, competitive performance, and demand patterns.
• Strong analytical skills with the ability to interpret hotel, market, campaign, and channel data; identify risk and opportunity; and translate insights into clear action.
• Strong stakeholder-management and communication skills with hotel leaders, owners/operators, agencies, regional leaders, and global functional partners.
• Ability to manage multiple hotels, budgets, launches, and competing priorities in a fast-paced, global, matrixed organization.

Experience Preferred

• Bachelor's degree in Business, Marketing, Hospitality, or a related field.
• Experience supporting a multi-property portfolio across both pre-opening and post-opening stages of the hotel ramp lifecycle.

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.

The salary range for this position is US$120,000 -$135,000. This position is also eligible to earn an annual bonus.

The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.