Hubspot Marketing Operations Specialist

Ivy Way Placements; Charlotte (NC); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Competitive salary

Remote/hybrid flexibility

Opportunity for professional growth

Job summary

A digital marketing firm in Charlotte, NC, is seeking a HubSpot Marketing Operations Specialist to lead digital marketing operations and HubSpot migration. The ideal candidate has a minimum of 5 years of experience and a strong command of HubSpot tools. Responsibilities include managing campaigns, building workflows, and optimizing lead generation strategies. The role offers a competitive salary of $100,000 - $115,000, along with remote/hybrid work options and the opportunity to shape the marketing team's growth.

Qualifications

• 5+ years of experience in digital marketing or marketing operations.
• Advanced knowledge of HubSpot workflows, lead scoring, and reporting.
• Proven success in hitting lead generation targets.

Responsibilities

• Lead Q4 HubSpot implementation and ongoing optimization.
• Build landing pages, email sequences, and lead capture systems.
• Monitor lead engagement metrics and optimize conversion rates.

Skills

Advanced HubSpot expertise

Digital marketing experience

Lead generation proficiency

Excellent communication skills

Analytical mindset

Education

Bachelor's degree in Marketing or Business

Tools

Email marketing tools

CRM management

Marketing analytics software

Job description

Charlotte, United States | Posted on 08/27/2025

Job Description

HubSpot Marketing Operations Specialist

The Opportunity

We're migrating to HubSpot in Q4 and need a HubSpot expert to lead our digital marketing operations from day one. This isn't about learning on the job—we want someone who already knows HubSpot inside and out.

Plot twist: We actually prefer candidates from outside wealth management. Fresh perspectives often drive the best results.

If you're a HubSpot power user who understands sales funnels, lead flow, and campaign optimization, we want to talk—regardless of your industry background.

What You'll Own

HubSpot Mastery & Migration

• Lead our Q4 HubSpot implementation and ongoing optimization
• Build sophisticated workflows, lead scoring, and automation sequences
• Design and manage multi-touch digital campaigns across all channels
• Develop comprehensive reporting dashboards and performance analytics
• Create and execute targeted digital strategies to identify high-potential prospects
• Build and optimize landing pages, email sequences, and lead capture systems
• Research and implement new lead generation tools and channelsDevelop and maintain a robust, trackable prospect pipeline

Campaign Management & Optimization

• Design and execute outbound sales campaigns across email, social, and phone
• Monitor lead engagement metrics and continuously optimize conversion rates
• Collaborate with marketing team on content optimization for lead capture
• A/B test everything—campaigns, subject lines, landing pages, you name it
• Serve as first point of contact for inbound leads, professionally representing our firm
• Qualify leads using established criteria and route to appropriate advisor teams
• Facilitate smooth lead handoffs with full context and background
• Bridge the gap between marketing efforts and sales results

What We’re Looking For

Non-Negotiables

• 5+ years digital marketing, lead generation, or marketing operations experience
• Advanced HubSpot expertise—you should know workflows, lead scoring, reporting, and automation like the back of your hand
• Proven track record of hitting or exceeding lead generation targets
• Deep understanding of sales funnels, lead qualification, and conversion optimization

Technical Skills

• Proficiency with digital marketing tools: email marketing, paid ads, social media, SEO
• Experience with CRM management and data hygiene best practices
• Comfortable with marketing analytics and performance reporting
• Knowledge of lead scoring methodologies and qualification frameworks

Personal Qualities

• Self-motivated and results-driven—we need someone who takes ownership
• Excellent communicator—you'll present to leadership and interface with prospects
• Analytically minded—data should drive your decisions
• Process-oriented—you love creating systems that scale
• Collaborative—you'll work closely with advisors and marketing team

Why This Role Matters

You won't just be managing campaigns—you'll be building the foundation of our digital growth strategy. As we scale, your HubSpot expertise will be central to our success.

What we offer:

• Salary range: $100,000 - $115,000 based on experience
• Opportunity to build marketing operations from the ground up
• Work with cutting-edge marketing technology
• Remote/hybrid flexibility available
• Direct impact on company growth

Education & Experience

• Bachelor's degree in Marketing, Business, or related field preferred
• 5-10 years relevant experience in digital marketing or marketing operations
• Industry experience not required—we value fresh perspectives

Ready to Apply?

If you're a HubSpot expert ready to take ownership of our entire digital marketing operations, we want to hear from you.

Please include:

• Specific examples of HubSpot campaigns you've built and optimized
• Metrics from lead generation programs you've managed