Marketing Strategy & Operations Lead

Candid Health; Denver (CO); On-site; USD 117,000 - 189,000; Full time

Job summary

A progressive health technology company is looking for a Marketing Operations Manager in Denver to optimize its marketing technology stack and drive effectiveness across campaigns. The ideal candidate should have 5-7 years in Marketing Operations, preferably in B2B SaaS, with in-depth knowledge of HubSpot and Salesforce. Responsibilities include owning the architecture of marketing systems, ensuring data accuracy, and establishing key performance metrics to measure impact. The estimated salary ranges from $117,000 to $189,000 annually.

Qualifications

• 5-7 years in Marketing Operations, RevOps, or GTM Operations in B2B SaaS.
• Deep hands-on experience with HubSpot and Salesforce in complex sales environments.
• Proven success supporting demand generation, ABM, and revenue reporting.

Responsibilities

• Own the architecture and optimization of the martech stack.
• Ensure data flow across marketing, sales, and revenue systems.
• Evaluate and introduce new marketing tools as needed.
• Design lead scoring and lifecycle frameworks.
• Build frameworks for understanding channel performance.
• Establish executive-ready dashboards for marketing activity.

Skills

Marketing Operations

RevOps

B2B SaaS

HubSpot

Salesforce

Demand Generation

Account-Based Marketing (ABM)

Data Analysis

Tools

HubSpot

Salesforce

Job description

About The Role

We are seeking a Marketing Operations Manager to own and optimize our end-to-end marketing technology stack, performance measurement, and go-to-market execution infrastructure. This role sits at the intersection of Marketing, Revenue Operations, Sales, and Finance, ensuring that every marketing dollar, program, and campaign is measurable, scalable, and revenue-aligned. The ideal candidate is both strategic and hands‑on: someone who can architect systems, enforce data discipline, and translate complexity into clarity for executive leadership.

Responsibilities

• Own the architecture, integration, and ongoing optimization of the full martech stack, including HubSpot, Salesforce, and adjacent tools (intent data, enrichment, ABM, analytics, attribution).
• Ensure seamless data flow across marketing, sales, and revenue systems with clear source‑of‑truth definitions.
• Evaluate, rationalize, and introduce new tools as needed—balancing innovation with stack simplicity and ROI.
• Design and maintain lead scoring, routing, and lifecycle frameworks that reflect real buying behavior—not vanity engagement.
• Own multi‑touch attribution models that accurately reflect the influence of marketing across long sales cycles.
• Build clear frameworks for understanding channel performance, campaign effectiveness, and incremental pipeline and revenue impact.
• Establish executive‑ready dashboards that tie marketing activity to pipeline, ARR, CAC, and payback.
• Partner with Demand Gen and Sales to design and operationalize ABM programs (1:few, 1:many, and 1:1).
• Support account selection, tiering, scoring, engagement tracking, and reporting.
• Ensure ABM programs are measurable, repeatable, and tightly aligned to revenue goals.
• Partner with Finance to align spend, forecasting, and performance reporting.
• Establish best practices for campaign setup, naming conventions, data hygiene, and reporting consistency.
• Act as the steward of marketing data quality and operational discipline.
• Document processes and enable the broader marketing team to operate efficiently at scale.

Requirements

• 5-7 years in Marketing Operations, RevOps, or GTM Operations in B2B SaaS.
• Deep hands‑on experience with HubSpot and Salesforce in complex sales environments (or similar relevant Martech tools).
• Proven success supporting demand generation, ABM, and revenue reporting at scale.
• Highly collaborative with credibility across Marketing, Sales, RevOps, and Finance.
• Comfortable operating at both the executive strategy level and in-platform execution level.

Location

We are looking for employees to join our in‑person culture in our New York City, San Francisco, or Denver offices. Our weekly schedule is 4 days in‑office and 1 day working remotely.

Pay Transparency

The estimated starting annual base salary range for this position is $117,000 - $189,000 USD. The listed range is a guideline from Pave data, and the actual base salary may be modified based on factors including job‑related skills, experience/qualifications, interview performance, market data, etc. Total compensation for this position may also include equity, sales incentives (for sales roles), and employee benefits. Given Candid Health’s funding and size, we heavily value the potential upside from equity in our compensation package. Further note that Candid Health has minimal hierarchy and titles, but has broad ranges of experience represented within roles.