Senior Manager, Marketing Operations

Jobtailor; Minneapolis (MN); On-site; USD 140,000 - 190,000; Full time

Job summary

Jobtailor in Minneapolis seeks a senior leader to direct Central Marketing’s PMO, guiding project delivery across Creative and Digital functions. You will shape demand planning, capacity management, and governance, translating business needs into executable programs and ensuring performance against KPIs.

Ideal candidates bring 8+ years in marketing operations leadership, strong data analytics, and experience with enterprise portfolios.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in marketing operations, PMO leadership, portfolio management, or related operations.
• Proven experience with enterprise portfolios, demand planning, capacity management, and governance.
• Strong analytical, financial, and business acumen; KPI development and data analysis.

Responsibilities

• Serve as the operational leader for Central Marketing’s delivery model.
• Lead Project Managers and Production Coordinators.
• Oversee demand planning, capacity management, portfolio governance, and operational performance.
• Establish demand planning and capacity management practices.
• Develop forecasting and reporting models covering demand, capacity, workload, and resources.
• Identify bottlenecks and recommend efficiency and scalability improvements.
• Provide insights supporting staffing, outsourcing, and investment decisions.
• Lead portfolio planning and governance aligned with business priorities.
• Transition approved needs into executable programs and projects.
• Monitor portfolio health, risks, and resource impacts.
• Establish and improve PM methodologies and governance.
• Coach and develop Project Managers.
• Establish and monitor KPIs, dashboards, and reporting.
• Lead continuous improvement initiatives and annual planning.

Skills

Leadership

Demand planning

Capacity management

Portfolio governance

KPI development

Cross-functional collaboration

Communication

Problem-solving

Staff coaching

Strategic planning

Education

Bachelor’s degree in Marketing, Business Administration, or related field

MBA or equivalent advanced degree (preferred)

Tools

Project Management Certification

Six Sigma/Black Belt Training

Job description

• Serve as the operational leader for Central Marketing’s delivery model
• Lead Project Managers and Production Coordinators
• Oversee demand planning, capacity management, portfolio governance, project and program management, and operational performance across Creative and Digital functions
• Establish demand planning and capacity management practices
• Develop forecasting and reporting models covering demand, capacity, workload, utilization, throughput, backlog, and resource constraints
• Identify operational bottlenecks and recommend efficiency and scalability improvements
• Provide insights supporting staffing, outsourcing, resource planning, and investment decisions
• Lead portfolio planning and governance aligned with business priorities
• Transition approved business needs into executable programs and projects
• Monitor portfolio health, dependencies, delivery risks, and resource impacts
• Establish and improve project management methodologies, planning standards, governance practices, and execution frameworks
• Define expectations for planning, estimation, resource coordination, scheduling, risk management, and stakeholder communications
• Coach and develop Project Managers
• Establish and monitor KPIs, executive dashboards, and reporting
• Lead continuous improvement initiatives and support annual planning, budgeting, and operational reviews
• Lead, mentor, and develop Project Managers and Production Coordinators
• Assess organizational needs and recommend improvements to team structure, staffing, processes, and operating models
• Foster collaboration, accountability, continuous improvement, and operational excellence

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 8+ years of experience in marketing operations, PMO leadership, portfolio management, creative operations, agency operations, or related operations disciplines
• Excellent leadership skills
• Proven experience managing enterprise portfolios, demand planning, capacity management, workflow governance, and operational reporting
• Demonstrated experience establishing project management standards, governance frameworks, and delivery methodologies
• Strong analytical, financial, and business acumen
• Strong skills in KPI development and tracking, performance reporting, and data analysis
• Excellent collaboration, communication, and problem-solving skills
• Experience working with cross-functional teams in a matrixed or federated organization model
• Ability to travel approximately 10% of time, both domestic and international
• Applicants must be legally authorized to work in the United States
• This role is not eligible for immigration sponsorship now or in the future
• MBA or equivalent advanced degree is preferred
• 5+ years of people leadership experience is preferred
• Global industrial manufacturing experience and knowledge
• Project management and six sigma/black belt training or certification
• Experience influencing senior leaders and driving organizational change within matrixed or federated organizations

Core Competencies

Demonstrates expertise in operational leadership, project management methodologies, and demand planning within marketing operations. Proven ability to lead cross-functional teams, establish governance frameworks, and drive continuous improvement initiatives.

Highest-signal resume keywords

• Project Management Leadership
• Demand Planning
• Capacity Management
• KPI Development
• Portfolio Governance

ATS Optimization Keywords

Hard Skills

• Project Management
• Operational Reporting
• Data Analysis
• Forecasting Models
• Resource Planning
• Workflow Governance
• Performance Reporting
• Capacity Management Practices
• Estimation Techniques
• Risk Management

Soft Skills

• Leadership
• Collaboration
• Communication
• Problem-Solving
• Coaching

Certifications & Qualifications

• Project Management Certification
• Six Sigma/Black Belt Training

Industry Keywords

• Marketing Operations
• Creative Operations
• Agency Operations
• Global Industrial Manufacturing
• Matrixed Organization