Lead, Marketing Strategy & Operations – Global Marketing Analytics

Jobtailor; Illinois; On-site; USD 90,000 - 150,000; Full time

Job summary

Jobtailor is seeking a senior analytics lead to drive cross-functional initiatives and shape the analytics roadmap for marketing and sales campaigns.

You will translate complex data into actionable campaign requirements, partner with stakeholders, and mentor junior analysts while integrating AI tools into workflows.

Qualifications

• 5-7 years of experience in an analytical role.
• Mastery of PRD-style technical writing including edge cases.
• Proficiency in Excel/Google Sheets.
• Proficient in Tableau Desktop for large datasets.
• Strong data exploration and marketing analytics knowledge.
• Experience with cross-functional teams and stakeholder management.

Responsibilities

• Lead large-scale cross-functional initiatives independently.
• Shape analytics roadmap and prioritize initiatives.
• Apply marketing analytics to identify opportunities in the funnel.
• Improve data quality and scalability with product/engineering teams.
• Synthesize findings into concrete campaign requirements.
• Collaborate with VP+ stakeholders and resolve conflicting input.
• Propose and drive projects addressing business gaps.
• Mentor team members on analytics tools and practices.

Skills

Marketing Analytics

Technical Writing

Data Visualization

Cross-Functional Leadership

Excel/Sheets

Tableau

KPIs & Analytics

Communication

Time Management

Tools

Tableau Desktop

Salesforce

PowerPoint

Google Slides

Job description

• Lead full, large-scale cross-functional initiatives independently
• Manage ambiguity and contribute directly to the team's analytics roadmap and priorities
• Apply marketing analytics knowledge of the sales/marketing funnel and campaign hierarchies to identify opportunities
• Drive improvements to data quality, efficiency, and scalability with product and engineering teams
• Synthesize complex analytical findings into clear campaign requirements
• Navigate conflicting input from VP+ stakeholders
• Propose and execute projects based on business gaps
• Cover team gaps and implement process improvements
• Partner with business stakeholders to understand needs and facilitate cross-functional discussions
• Integrate AI and agent tools into standard project workflows
• Document and share best practices with the broader team
• Act as a subject matter expert
• Coach and mentor junior team members on analytical tools, campaign best practices, and communication standards

Requirements

• 5-7 years of experience in an analytical role
• Mastery of technical writing in PRD format, including defining "if-this-then-that" logic and edge cases with precision
• Highly proficient in Excel/Google Sheets
• Proficient in Tableau Desktop or a similar data visualization tool for parsing large datasets
• Strong data exploration and analysis skills
• Familiarity with marketing practices, KPIs, and marketing analytics
• Experience using Google Slides or PowerPoint
• Excellent written and oral communication skills
• Detail-oriented with strong time management and prioritization skills in unstructured environments
• Initiative in developing solutions to unstructured problems and communicating results to key stakeholders
• Experience working across cross-functional teams and stakeholders
• Salesforce experience or product knowledge preferred
• Marketing analytics or marketing operations experience preferred
• Enterprise (B2B) marketing experience preferred

Core Competencies

Demonstrates expertise in marketing analytics, technical writing, and data visualization, with a strong ability to lead cross-functional initiatives and mentor team members. Proficient in managing ambiguity and synthesizing complex data into actionable insights for stakeholders.

Highest-signal resume keywords

• Marketing Analytics
• Technical Writing in PRD Format
• Data Visualization with Tableau
• Cross-Functional Team Collaboration
• Excel/Google Sheets Proficiency

ATS Optimization Keywords

Hard Skills

• Data Analysis
• Campaign Requirements Synthesis
• Process Improvement
• Analytical Tools Proficiency
• KPI Familiarity

Soft Skills

• Excellent Communication Skills
• Detail-Oriented
• Time Management
• Initiative in Problem Solving
• Mentoring and Coaching

Industry Keywords

• B2B Marketing
• Marketing Operations
• Sales/Marketing Funnel
• Campaign Hierarchies
• Stakeholder Management

Tools & Technologies

• Tableau Desktop
• Google Slides
• PowerPoint
• Salesforce
• AI Integration Tools