Senior Manager, Marketing Measurement (Hybrid)

American Family Insurance Agency Staff; Chicago (IL); Hybrid; USD 111,000 - 190,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Marketing Measurement to optimize marketing effectiveness through data analytics. This role involves managing a comprehensive marketing measurement framework, leading digital analytics initiatives, and collaborating with various teams to drive performance insights. With a strong emphasis on customer data and marketing mix modeling, the position offers a unique opportunity to influence key business strategies. The company values a collaborative work environment and provides extensive benefits to support employee wellbeing, making it an exciting opportunity for data-driven professionals.

Benefits

Comprehensive medical benefits

Dental and vision coverage

401(k) and pension plan

Annual incentive

Paid holidays

Paid time off (PTO)

Student loan repayment

Paid family leave

Qualifications

• 5+ years' experience with customer data and digital analytics tools.
• Proficiency in core marketing measurement strategies including MMM.
• Ability to influence key business leaders with research findings.

Responsibilities

• Manage marketing measurement framework and digital analytics.
• Oversee Test & Learn experiments across audience and channel.
• Collaborate with cross-functional teams to measure performance.

Skills

Google Analytics

Adobe Analytics

GCP Big Query

Salesforce

Tableau

Marketing Mix Modeling (MMM)

Digital Analytics

Education

Bachelor's degree in Analytics

Master's degree in related field

Tools

Google Analytics

Adobe Analytics

GCP Big Query

Salesforce

Tableau

Job description

Position Compensation Range:

$111,000.00 - $190,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

The Senior Manager, Marketing Measurement manages our holistic marketing measurement and analytics, assessing performance to continuously optimize both effectiveness and efficiency of marketing. You will report to the AVP, Data Analytics.

This is a flex office/home role, with a minimum expectation of working 10 days per month from Madison, WI 53783.

Internal candidates are encouraged to apply regardless of location and will be considered based on role needs. Relocation assistance is available to eligible candidates.

Primary Accountabilities

1. Manage key components of the marketing measurement framework, including Mix Modeling (MMM), channel reporting & analysis, campaign/creative testing, and digital/web analytics.
2. Oversee an ongoing pipeline of Test & Learn experiments across audience, channel, and content.
3. Serve as a subject matter expert on marketing and media analytics.
4. Partner closely with cross-functional teams such as Digital, Customer Experience, Media, Targeted Marketing, and Field Marketing to measure performance.
5. Manage relationships with external vendor partners.
6. Create a collaborative, performance-driven work environment by fostering trust, transparency, and inclusion.
7. Work with team members to set goals, provide feedback, perform assessments, and support ongoing development.
8. Lead with influence and expertise.
9. Contribute actively to division or department leadership teams.
10. Communicate and support the organization’s mission, vision, values, policies, and practices.

Specialized Knowledge & Skills Requirements

• 5+ years' experience with customer data, MarTech, and digital analytics tools and platforms including Google Analytics (preferred), Adobe Analytics, GCP Big Query, Salesforce, Tableau, and similar.
• Demonstrated experience with digital analytics using Google Analytics.
• Demonstrated experience with marketing mix modeling (MMM).
• Bachelor's degree in Analytics, Statistics, Marketing, or related field; Master's degree preferred.
• Proficiency in core marketing measurement strategies and techniques, including MMM, attribution, and digital/web analytics.
• Experience providing customer-driven solutions, support, or service.
• Ability to influence key business leaders to incorporate research findings into strategy and execution.
• Knowledge of and experience with marketing concepts and strategies.
• Travel requirements up to 10%.

We encourage applications even if you do not meet all listed requirements. Skills and experiences can be transferable and relevant beyond a checklist.

Our benefits support your physical, emotional, and financial wellbeing, including comprehensive medical, dental, vision, wellbeing benefits, a competitive 401(k), pension plan, annual incentive, paid holidays, PTO, student loan repayment, and paid-family leave. Interns and contingent workers are not eligible for these benefits.

We are an equal opportunity employer, committed to non-discrimination and compliance with applicable laws. We consider qualified applicants with criminal histories, consistent with legal requirements.