Senior Content Marketing Manager

Flexera; Town of Oyster Bay (IL, NY); Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative company is seeking an experienced Manager of Content Marketing to lead its content strategy. This role involves creating engaging content that aligns with business goals and positions the brand as a leader in ITAM, FinOps, and SaaS Management. You will collaborate with various teams, manage the corporate editorial calendar, and optimize content for SEO. If you're passionate about content marketing and eager to make a significant impact in a dynamic environment, this opportunity is for you.

Qualifications

• 5+ years of experience in content development and strategy in enterprise tech.
• Excellent writing, editing, and verbal communication skills required.
• Adept at distilling complex information for diverse audiences.

Responsibilities

• Create and drive a comprehensive content marketing strategy aligned with business objectives.
• Oversee a comprehensive content audit and ensure content inventory stays up to date.
• Write and oversee the production of high-quality content across various formats.

Skills

Content Development

Content Strategy

Project Management

SEO Optimization

Excellent Writing Skills

Verbal Communication

Technical Writing

Multi-tasking

Education

Bachelor's Degree in Marketing or Related Field

Tools

WordPress

YouTube

Writer AI

Job description

remote type

Remote

locations

Home-United States

time type

Full time

posted on

Posted 8 Days Ago

job requisition id

15589

Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint in hybrid environments-from on-premises to SaaS to containers to cloud.

We're transforming the software industry. We're Flexera. Withmore than 50,000 customersacross the world, we're achievingthat goal.Butwe knowwe can't do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see whywe're consistently recognized by Gartner, Forrester and IDCas a category leader in the marketplace. Learn more atflexera.com

We are looking for an experienced Manager of Content Marketing to help usgrow and evolve our content strategy. As a part of the Global Brand and Communications team, you will help create and execute a comprehensive content marketing strategy that supports Flexera's core business objectives and helps position us as a leader in our respective industries. We are looking for a confident enterprise B2B writer that can guide our teams on how todevelop engaging content for our core customer personas and counsel on the best vehicles to deliver desired program outcomes (whether thought leadership, leads, validation, etc).

You will help lead our global content strategymanaging programs and vehicles such as our corporateeditorial calendar, company blog, SEO content development (i.e. long form pages, how tos, 101s), AI search strategy, YouTube/video strategy and more.

This is a highly collaborative and visible role on the Marketing team.

Key Responsibilities:

• Create and drive a comprehensive content marketing strategy that alignsto our business objectives, ensures engaging content that sits at every stage of the funnel for our core personas and positions the brand as an industry leaderin ITAM, FinOps and SaaS Management

• Define content marketing objectives, develop measurement plans and actively monitor/report on content performance

• Serve as the trusted content advisor and support the development ofmaterials in collaboration with Campaigns, Product Marketing, Field and Partner Marketing, Digital, Senior Leadership, etc. around thought leadership priorities, global events, product launches, and industry news; manage the corporate editorial calendar to align with priority programs and events

• Oversee a comprehensive content audit with a view towards gaps in content based ontopics, persona, funnel stage, etc.; ensure content inventory stays up to date as new content is developed or old content is retired

• Write and oversee the production of high-quality content across formats, including blogs, whitepapers, eBooks, research-driven reports,press,social media, audio, and other vehicles

• Develop, manage and maintain company blog, working closely with thought leaders and subject matter experts to ensure Flexera's expertise and POV are clearly articulated

• Optimize content for SEO and guide our AI search strategy, helping to transform Flexera content to better engage with changing AI search models and requirements

• Oversee our YouTube strategy in close coordination with our Digital team

• Help identify, train and manage new AI content tools to scale and accelerate content development; supportdevelopment of ways of working process for Marketing and organization as new tools are introduced

• Contribute to brand messaging guidelines in collaboration with Brand, helping to ensure consistent tone and voice

QUALIFICATIONS

• Minimum of 5+ years of contentdevelopment and strategy experience in enterprise tech

• Project management experience preferred

• Excellent writing, editing and verbal communication skills

• Adept at picking up technical topics and distilling complex information for a variety of audiences

• Able to think critically and offer strategic counsel, even in high-pressure situations

• A team player who is always looking for the win-win opportunity

• Aptitude for multi-tasking and prioritization in a dynamic, fast-paced environment

• Proficiencyin usingWordPress, YouTube and Writer AI is essential

• Comfortable managing a global program that spans multiple regions and time zones

#LI-Remote#LI-DL1#Marketing

Flexera is proud to be an equal opportunity employer. Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations.

Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI(Diversity, Equity, and Inclusion)council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all.

We encourage candidates requiring accommodations to please let us know by [e-mail].