Senior Manager - Marketing

TDS Telecommunications LLC; Madison (WI); Remote; USD 80,000 - 110,000; Full time

Job summary

An established industry player is seeking a Senior Manager of Marketing to lead innovative strategies that drive customer acquisition and revenue growth. This role involves managing a dynamic marketing team, executing comprehensive marketing plans, and ensuring brand consistency across all channels. The ideal candidate will possess strong strategic planning skills and a proven track record in the telecommunications sector. If you're passionate about leveraging data-driven insights to shape impactful marketing initiatives and thrive in a fast-paced environment, this is the opportunity for you.

Qualifications

• 7+ years of marketing, sales, or product management experience required.
• 2+ years of management/leadership experience preferred.

Responsibilities

• Lead marketing team to drive customer acquisition and market expansion.
• Oversee implementation of marketing plans and performance metrics.
• Develop targeted strategies for new and existing customers.

Skills

Strategic Planning

Customer Acquisition

Marketing Automation

Project Management

Data Analysis

Education

Bachelor's Degree

4+ Years Professional Experience

Tools

Sales Automation Tools

Marketing Software

Job description

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Overview
At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. Ready to make an impact?

The Senior Manager - Marketing provides the strategic direction for marketing tactics and initiatives that support the TDS consumer and commercial five-year strategic plan for all business units. This responsibility includes leading a Marketing team to drive sales across all product lines and ensure brand consistency across all tactics (nationally and locally). This includes determining needs for and overseeing relationships with external media buyers and advertising agencies. The position provides leadership, focus, and direction to a Marketing team, and is required to maintain a thorough understanding of all TDS markets along with product availability and competitive threats.

In addition, this role may oversee the Field Marketing team, focusing on building community partnerships, executing local marketing efforts, and identifying public relations opportunities to support strategic marketing initiatives and drive sales and revenue growth in key markets.

NOTE: Although our preferred candidate would reside within a reasonable commuting distance of Madison, WI, this position can work remotely in any of the 40+ states in which TDS Telecom operates.

Responsibilities

1. Lead the marketing team in developing and executing strategies to drive customer acquisition, promotional initiatives, and market expansion.
2. Oversee the implementation of a comprehensive marketing plan and calendar to achieve and surpass strategic goals and performance metrics.
3. Set and clearly communicate strategic direction for the team.
4. Develop measurable goals to assess the success of marketing tactics.
5. Establish and manage team budgets, with ongoing monitoring and adjustments as necessary.
6. Develop and execute marketing plans to promote products across diverse network infrastructures. Implement segment-specific campaign initiatives to maximize broadband market share across all TDS service areas.
7. Oversee the performance of omni-channel campaigns across digital, print, and social media to ensure alignment with strategic goals.
8. Identify new mediums to reach target market and influence response.
9. Monitor and support effectiveness of sales channels ability to complete sales cycle.
10. Develop customer segmentation, buying propensity, and competitor response strategies to inform marketing, sales, and product planning efforts.
11. Lead new product marketing initiatives in collaboration with Product Management, Field Marketing, and Sales leadership to ensure strong execution plans for market rollouts and the successful introduction of new products and technologies.
12. Develop targeted marketing and sales strategies aimed at both new and existing customers to drive revenue growth.
13. Support advertising campaigns by providing qualified lead lists for outbound sales efforts and creating sales incentive programs to enhance campaign effectiveness.
14. Identify and increase marketing synergies across consumer and commercial segments, as well as among business units.
15. Provide strategic direction to the Digital Operations team, Marketing Managers, and Creative Services to shape the consumer internet experience and lead external advertising efforts.
16. Oversee the TDS brand, ensuring a consistent and impactful company image across all markets.

Qualifications

Required Qualifications

• Bachelor’s degree (or higher) -OR- 4+ years professional work experience.
• 7+ years’ marketing, sales, or product management experience.
• 2+ years’ management/leadership experience.

Other Qualifications

• Telecommunications industry experience, with a strong background in its core functions and a demonstrated ability to learn quickly, preferred.
• Strong strategic planning skills with experience in go to market initiatives, customer acquisition and retention.
• Experience in project management, process administration, and sales support preferred.
• Ability to plan and execute sales and marketing programs that will produce revenue and results.
• Experience in sales and/or marketing automation and targeting.
• Strong people management skills with the ability to manage people in remote markets.
• Experience effectively communicating and presenting to stakeholders at various levels.
• Extensive customer interaction skills and experience.
• Strong analytical skills to interpret market data and make data-driven decisions.
• Broad working knowledge of pricing/price promotional analysis, and statistical reporting.

We encourage you to apply if you meet the required qualifications and believe you have the potential to thrive in this role, even if your experience doesn't match all the other qualifications exactly.