BlackBerry QNX Senior Partner Marketing Manager - Remote

QNX Software Systems; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Senior Partner Marketing Manager to lead innovative partner marketing initiatives. This exciting role involves collaborating with regional sales teams and partners to enhance brand awareness and drive joint marketing activities across critical sectors like Industrial Automation and Automotive. The ideal candidate will leverage their extensive experience in embedded software and B2B marketing to develop impactful strategies that resonate with software decision-makers. Join a dynamic team that values creativity and strategic thinking, and be part of shaping the future of embedded software solutions in a rapidly evolving market.

Benefits

Attractive compensation

Fantastic benefits package

Qualifications

• 8+ years in a similar B2B marketing role with embedded software experience.
• Strong written and verbal communication skills for all levels.

Responsibilities

• Develop and execute joint partner marketing plans supporting brand objectives.
• Plan and report on marketing activities including events and digital programs.

Skills

B2B Marketing

Embedded Software

Salesforce

Project Management

Communication Skills

Education

Bachelor's Degree

Tools

Salesforce

Job description

BlackBerry QNX is a global leader in the embedded software industry. We are a well-respected and established software provider, trusted across multiple high-performance industries. With increasing demand for complex embedded software systems, BlackBerry QNX is well positioned for continued growth.

We are looking for a Senior Partner Marketing Manager, in a newly created role, to build and execute partner marketing programs with regional reseller and global strategic partners. This role requires experience working in a similar Business-to-Business environment and the ability to frame technical products in a compelling way for our partners and their target customers.

Working closely with other marketing functions and the regional sales team, you will drive brand awareness, develop joint partner activities, and establish partner enablement platforms. You will build working relationships with our partners’ lead generation teams. Key activities include developing relevant materials to support partner enablement, managing a self-serve partner portal, and working with key partners to build joint go-to-market plans.

This position will focus on positioning the BlackBerry QNX portfolio in critical industries such as Industrial Automation, Medical, Robotics, and Automotive.

You will also act as the voice of our partners to the broader marketing team, helping shape global campaigns to support business objectives. The right candidate understands the end-to-end customer journey in embedded software enterprise sales and is comfortable tracking activities based on data and managing reporting within Salesforce.

We offer an attractive compensation & fantastic benefits package.

In this role, you will:

1. Develop and execute joint partner marketing plans that support brand and sales objectives
2. Plan, execute, track, and report on joint marketing activities, including virtual and in-person events, lead generation, digital programs, and joint partner activities
3. Optimize marketing performance of partner-focused initiatives
4. Define business metrics, measurement, and testing plans for channels and campaigns
5. Build good working relationships with regional sales teams and ensure regular communication of marketing activities
6. Collaborate internally with QNX Product Management, Engineering, Alliances, the wider Marketing team, Sales, and Analyst Relations
7. Compile competitive intelligence relevant to our partner ecosystem using detailed market and audience analysis

You will have experience in:

1. Embedded software or in at least one of our focus industries: medical, automotive, robotics, industrial automation; understanding how software decision-makers in these industries select software platforms
2. Professional engineering and/or business/marketing experience, with at least 8 years working in a similar position and a Bachelor's degree
3. Developing marketing strategies in a B2B, technological industry
4. Excellent written and verbal communication skills at all levels
5. Understanding the customer life-cycle and how to serve relevant messaging for each stage
6. Deep understanding of the entire marketing mix
7. Excellent writing and editing skills, with attention to detail
8. Ability to work with a team to communicate and collaborate cross-functionally
9. Comfortable communicating with customers and the executive leadership team
10. Strong time and project management skills, handling multiple priorities with ease