Senior Marketing Manager

Bookkeeper360; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative financial technology firm is looking for a dynamic Marketing Manager to lead their marketing strategy. This role involves developing integrated campaigns, optimizing performance, and managing brand communications across various channels. The ideal candidate will have a strong background in B2B marketing, particularly in the fintech space, and will thrive in a fast-paced, remote-first environment. With a commitment to diversity and inclusion, this company offers a collaborative work culture and ample opportunities for career advancement. Join a team that values creativity, accountability, and strategic thinking while making a significant impact on small businesses.

Benefits

Comprehensive Benefits Package

401K with Employer Match

Paid Parental Leave

Unlimited PTO

Company-Paid Holidays

Virtual Team-Building Activities

Career Path Opportunities

Qualifications

• 5+ years in marketing, preferably in B2B SaaS or fintech.
• Experience leading integrated marketing campaigns from strategy to execution.

Responsibilities

• Own and execute the overall marketing strategy across all major channels.
• Develop integrated campaign strategies that drive qualified leads.

Skills

Marketing Strategy

Campaign Management

Analytical Skills

Communication Skills

Team Management

Knowledge of Financial Services

Tools

HubSpot

Google Analytics

SEO/SEM Tools

Paid Advertising Platforms

Job description

Bookkeeper360 is a financial technology solution that helps businesses manage their finances. Our accounting team delivers a comprehensive suite of services, including full-service accounting, payroll, tax, and advisory, along with AI-driven software that provides real-time dashboards and insights. Since 2012, Bookkeeper360 has been the trusted choice for thousands of small business owners. Our commitment to excellence and client success has earned us independent recognition as one of the top online bookkeeping solutions by publications such as NerdWallet, Forbes, and Entrepreneur Magazine.

If that is not awesome enough, here are some other reasons why you should join us:

We have been recognized by Inc. 5000 Fastest Growing Companies and an Inc. 5000 Best Places to Work. Most recently, we have been named in Accounting Today’s 2024 Best Firms to Work For.

We have earned a 4.8 Google ranking from 1,000+ customers due to our hardworking and dedicated team.

We were voted best overall Bookkeeping Solution for Small Businesses by NerdWallet for the past three years, Entrepreneur for 2023, and TechRepublic for 2024.

About the role:

This position reports directly to VP of Sales and Strategic Partnerships and our CEO.

What You’ll Do:

• Own and execute the overall marketing strategy across all major channels: digital, content, paid, email, SEO/SEM, social, and PR.
• Develop and present integrated campaign strategies that drive qualified leads and support revenue goals.
• Audit and optimize campaign performance based on KPIs, lead quality, conversion rates, and ROI.
• Provide strategic input based on market, audience, and competitor research.
• Drive positioning and messaging strategies for brand consistency and differentiation.
• Manage HubSpot and ensure data-driven reporting and attribution.

Brand Management & Communications

• Build and evolve brand strategy, including voice, messaging, and visual identity.
• Ensure all marketing efforts align with and reinforce the brand across all touch points.
• Oversee the creation of engaging content: webinars, case studies, blog posts, videos, and social media.
• Lead external communications, including media outreach and thought leadership initiatives.
• Manage and grow a team of freelancers and external agencies.
• Own the marketing calendar and ensure timely execution of campaigns.
• Partner with Sales, Product, and Leadership to align marketing strategies with company goals.
• Collaborate with developers/designers to manage and optimize our website and landing pages for conversion.

What You’ll Bring:

• 5+ years of experience in marketing, ideally in a B2B SaaS, fintech, or professional services environment
• Proven ability to lead integrated marketing campaigns from strategy to execution
• Experience with HubSpot (required), Google Analytics, and paid advertising platforms
  Strong analytical mindset—comfortable with KPIs, dashboards, and performance metrics
• Excellent written and verbal communication skills; you can tell a compelling story and sell ideas
• Experience managing freelancers, vendors, or small teams
• A proactive, roll-up-your-sleeves attitude with high attention to detail
• Knowledge of the financial services space (bookkeeping, accounting, tax) is a major plus

What Sets You Apart:

• You think like a CMO but enjoy being hands-on
• You’re strategic, creative, and analytical in equal parts
• You understand the small business market and the challenges our clients face
• You thrive in a fast-paced, remote-first environment
• You take ownership and get things done with clarity, accountability, and collaboration

What you can expect as a Team Member:

• $80,000-$120,000 + performance bonus
• Comprehensive benefits package including medical, dental, and vision
• 401K with employer match after the first year
• Paid parental leave and job security for all new parents (Moms, Dads, Adoptive, Foster)
• Fully remote workplace
• Unlimited PTO after the first year
• Company-paid holidays
• Virtual team-building activities and other company-wide events
• Collaborative team-based work environment
• Career path and advancement opportunities - company policy of promoting from within

At Bookkeeper360, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.