Senior Marketing Manager

Chief Executive Group; Brentwood (TN); Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Senior Marketing Manager to elevate its marketing efforts for high-impact professional networks. This remote role involves developing marketing strategies, conducting competitive analyses, and optimizing campaigns based on key performance indicators. Ideal candidates will have 6-8+ years of B2B marketing experience and strong analytical skills. The organization offers a collaborative environment where your insights can drive growth and enhance brand loyalty. Join a team committed to excellence and innovation in the marketing space.

Benefits

Unlimited PTO

Remote Work

Career Development and Advancement

401(k)

Medical Insurance

Dental Insurance

Vision Insurance

Qualifications

• 6-8+ years of B2B marketing experience.
• Strong analytical skills and ability to turn insights into action.

Responsibilities

• Develop and refine marketing strategy to align with business goals.
• Measure and report on campaign effectiveness, optimizing strategies.

Skills

B2B Marketing

Strategic Thinking

Analytical Skills

Communication Skills

Project Management

Tools

LinkedIn

Database Management

Job description

Join to apply for the Senior Marketing Manager role at Chief Executive Group.

Chief Executive Group seeks an experienced Senior Marketing Manager to help turbo-charge the marketing of our high-impact professional networks serving CEOs, public company directors, and other senior executives. This remote position prefers candidates in eastern or central time zones.

Responsibilities Include:

1. Develop and refine CEN’s marketing strategy to align with business goals, enhance brand positioning, and increase market penetration.
2. Conduct competitive analyses and stay updated on industry trends to identify new opportunities or challenges, leveraging insights for marketing initiatives and campaigns.
3. Measure, analyze, and report on campaign effectiveness, optimizing strategies based on KPIs such as customer acquisition cost, ROI, and lifetime value.
4. Create and implement ongoing membership marketing activities including mail, email, social media outreach, website content, and promotional materials.
5. Brainstorm new growth strategies to promote a cohesive brand story and increase brand loyalty.

Ideal Candidates Will Possess The Following Characteristics:

1. 6-8+ years of B2B marketing experience.
2. Strategic thinker with entrepreneurial spirit and strong analytical skills, adept at turning insights into action.
3. Strong communication and interpersonal skills, able to work collaboratively with cross-functional teams.
4. Ability to evaluate the end-to-end customer experience across multiple channels and touchpoints.
5. Proven project management, analytical, and organizational skills.
6. Proficiency in LinkedIn and experience with database management is a plus.

Benefits include: Unlimited PTO, Remote Work, Career Development and Advancement, 401(k), Medical, Dental, and Vision.

Chief Executive Group publishes Chief Executive magazine, ChiefExecutive.net, and other platforms, and hosts conferences and peer networks for C-Suite leaders. Visit www.chiefexecutivegroup.com to learn more.

We are an equal opportunity employer committed to diversity and inclusion.