Lifecycle Marketing Coordinator

Rylee and Cru Collective; San Diego (CA); On-site; USD 65,000 - 75,000; Full time

Job summary

Rylee + Cru is seeking a Lifecycle Marketing Coordinator in San Diego, reporting to the Retention Marketing Manager. This on-site, full-time role focuses on building retention campaigns across email, SMS and push for Rylee + Cru, Quincy Mae, and Noralee.

You will own campaign production, QA, deployment and optimization, collaborating with Design, Merchandising and Marketing to maximize engagement and repeat purchases.

Qualifications

• 2–4 years of experience in lifecycle, CRM, email/SMS, retention or digital marketing, preferably within ecommerce or a consumer brand.

Responsibilities

• Own communication and channel strategy for product launches, promotions and brand moments.
• Build, QA, schedule and deploy campaigns across email, SMS and push.
• Manage campaign timelines and cross-functional inputs from brief to deployment.
• Develop channel-specific messaging for email, SMS and push.
• Partner with Ecommerce, Merchandising and Marketing to support launch priorities.
• Monitor campaign performance and adjust messaging, audiences, or cadence.

Skills

Lifecycle marketing

CRM

Email/SMS marketing

Campaign QA

A/B testing

Strong project management

Copywriting

Analytics

Tools

Klaviyo

Shopify

Marketing automation

Job description

Reports To: Retention Marketing Manager

Department: Ecom

Collaborates Closely With: Graphic Design, Merchandising, Customer Experience, Marketing, Social, VIP/loyalty, Community, External partners like Klaviyo, Rivo, Post Pilot, Fuego and Shopify.

Salary Range: $65k - $75k

Location: San Diego, CA (On-Site, Full Time)

Reports To: Retention Marketing Manager

Department: Ecom

Collaborates Closely With: Graphic Design, Merchandising, Customer Experience, Marketing, Social, VIP/loyalty, Community, External partners like Klaviyo, Rivo, Post Pilot, Fuego and Shopify.

Salary Range: $65k - $75k

Role Description

The Lifecycle Marketing Coordinator supports the day-to-day execution and optimization of customer communications across Rylee + Cru, Quincy Mae and Noralee. This role is responsible for bringing retention strategies to life across email, SMS and push, ensuring campaigns and automated journeys are timely, accurate, engaging and tailored to each channel.

Working closely with the Retention Marketing Manager, this role manages campaign production, creative briefing, QA, deployment and ongoing optimization while supporting testing, personalization and lifecycle initiatives designed to improve customer engagement, conversion and repeat purchase.

Key Responsibilities

Campaign & Launch Execution

• Own communication and channel strategy for product launches, promotions, collaborations and other key brand moments, ensuring communications are aligned with the broader launch strategy and calendar.
• Build, QA, schedule and deploy campaigns, ensuring accuracy across audiences, links, tracking, promotions, creative and messaging.
• Manage campaign timelines, Asana tasks and cross-functional inputs from brief through deployment.
• Develop channel-specific messaging and execution across email, SMS and push.
• Partner closely with Ecommerce, Merchandising and Marketing to ensure lifecycle campaigns support launch priorities and business goals.
• Monitor campaign performance and identify opportunities to adjust messaging, audiences or cadence throughout key launch periods.

Lifecycle Flows & Automation

• Execute ongoing flow refreshes across creative, copy, offers, product recommendations, timing and audience logic.
• Partner with the Retention Marketing Manager to identify opportunities for new flows and meaningful improvements to existing customer journeys.
• Adapt lifecycle flows around key launches and promotional periods, including adjusting timing, prioritizing high-intent journeys such as browse and cart abandonment, and creating temporary or launch-specific automations when appropriate.
• Build and QA new flows, triggers, splits and journey updates.
• Monitor flow performance and surface opportunities to improve conversion, engagement and customer experience.
• Maintain a regular flow-refresh calendar so automated programs continue to evolve rather than becoming “set it and forget it.”

Testing & Optimization

• Execute the retention testing roadmap across campaigns and automated journeys.
• Test subject lines, messaging, creative, templates, offers, timing, cadence and other variables that can meaningfully impact performance.
• Identify day-to-day testing opportunities and bring recommendations to the Retention Marketing Manager.
• Document test results and apply learnings across future campaigns and flows.
• Support personalization efforts through audience, content and product-level testing.

CRM Execution & Personalization

• Build and maintain campaigns, flows, audiences, segments and other executional components within the CRM.
• Implement segmentation and personalization strategies established with the Retention Marketing Manager.
• Support execution of customer journeys across prospect conversion, first purchase, post-purchase, repeat purchase and winback.
• Maintain strong CRM organization, documentation and QA standards.
• Support implementation of new CRM capabilities and functionality.

Creative & Cross-Functional Coordination

• Brief Graphic Design on lifecycle creative needs and manage creative requests through completion.
• Partner with Creative to develop and maintain flexible lifecycle templates that allow for more timely and dynamic customer communications.
• Work closely with Merchandising to identify products, collections and destinations to feature in lifecycle communications.
• Partner with Marketing and Social to translate broader brand campaigns into channel-specific lifecycle messaging.
• Partner with the Customer Engagement Coordinator on communications supporting loyalty, VIP, Insiders, GWP and app-adoption initiatives.

Qualifications

• 2–4 years of experience in lifecycle, CRM, email/SMS, retention or digital marketing, preferably within ecommerce or a consumer brand.
• Hands‑on experience of Klaviyo or a comparable email/sms tool
• Hands‑on experience building, QAing and deploying email and/or SMS campaigns within a CRM or marketing automation platform.
• Working knowledge of automated lifecycle flows, audience segmentation and customer journeys.
• Strong project management skills with the ability to manage multiple campaigns, launches and deadlines simultaneously.
• Exceptional attention to detail, particularly around links, promotions, audiences, messaging and campaign QA.
• Strong written communication and copywriting skills with the ability to adapt messaging across email, SMS and push.
• Analytical mindset with the ability to review campaign and flow performance, identify trends and recommend optimizations.
• Proactive and curious, with a willingness to bring forward ideas rather than solely executing

Bonus Qualifications

• Familiarity with Shopify and the ecommerce customer journey.
• Background working for a DTC apparel, children's, lifestyle or other consumer brand.
• Familiarity with push notifications and mobile/app marketing.
• Exposure to A/B testing and maintaining structured testing documentation.
• Familiarity with high-volume product launches, promotional calendars or other fast-paced ecommerce environments.