Senior Manager, Journey Analytics & Customer Insights

DraftKings Inc.; Boston (MA); On-site; USD 126,000 - 158,000; Full time

Job summary

DraftKings Inc. in Boston is seeking a Manager, Journey Analytics to lead a team that deciphers how players engage across platforms and experiences. You will build measurement frameworks and guide analysts to translate data into actions that improve the player journey.

You will run experiments, collaborate with Product and Operations, and influence senior leaders to drive stronger engagement and retention across the DraftKings ecosystem.

Qualifications

• At least 3 years of experience in customer, business, or product analytics, with a proven track record of translating complex data into actionable insights that drive business results.
• At least 1 year of people management experience, including coaching analysts, setting strategic priorities, and supporting professional development.
• Expert proficiency in SQL, with experience developing scalable data assets both independently and in partnership with Data Engineering teams. Familiarity with Python and predictive modeling is a plus.
• Strong knowledge of statistical analysis and experimental design, including A/B testing, causal inference, and the ability to evaluate the limitations of experimental results.
• Experience analyzing customer behavior through segmentation, cohort analysis, funnel analysis, and customer lifecycle measurement.
• Ability to navigate ambiguity, define complex business problems, and translate broad strategic objectives into clear analytical priorities and measurable outcomes.
• Strong communication and cross-functional collaboration skills, with experience presenting complex findings to senior leadership and influencing strategic decisions.
• A customer-focused, analytical mindset with the ability to connect behaviors across platforms and experiences while balancing detailed analysis with broader business objectives.

Responsibilities

• Lead the Journey Intelligence Team’s analytical strategy, setting clear priorities and developing analysts to drive measurable improvements in the end-to-end customer experience.
• Develop measurement frameworks, customer segmentation strategies, and scalable data assets to create a comprehensive view of customer behavior across DraftKings touchpoints.
• Conduct exploratory analyses and hypothesis-driven research to resolve unmet customer needs, identify opportunities for improvement, and strengthen cross-vertical engagement.
• Design and evaluate experiments to measure the impact of changes to the product, promotions, and communications experiences, translating findings into actionable next-steps.
• Partner with cross-functional teams, including Product and Operations, to turn analytical insights into strategic initiatives and measure their impact on customer engagement.
• Influences business decisions by acting as a key analytical partner to senior leadership and aligning teams around opportunities that improve the broader customer journey.

Skills

SQL

Python

Statistical analysis

Experiment design

A/B testing

Cross-functional collaboration

Communication

Leadership

Job description

DraftKings Inc. in Boston is seeking a Manager, Journey Analytics to lead a team that deciphers how players engage across platforms and experiences. You will build measurement frameworks and guide analysts to translate data into actions that improve the player journey.

You will run experiments, collaborate with Product and Operations, and influence senior leaders to drive stronger engagement and retention across the DraftKings ecosystem.